BANGKIT SAKA PENIPUAN AMARGA PANDEMI KANTHI NGGUNAKAKE PASAR
Keywords:
Ketahanan ekonomi, PKL, Daya beli, Pandemi, Pemulihan ekonomiAbstract
Ing kahanan pandemi, kelompok bisnis cilik, mikro lan ultra-mikro paling rentan kena pengaruh. Sektor bisnis sing paling kena pengaruh, utamane ing sektor panganan lan omben-omben, amarga wong-wong rumangsa beresiko tuku panganan saka restoran lan milih masak panganan dhewe kanggo njaga kesehatan lan ngirit biaya rumah tangga. Pedoman jarak sosial sing ditindakake dening pamrentah lan departemen kesehatan kasebut nyebabake owah-owahan pola ing masyarakat sing nyebabake penutupan sekolah lan bisnis lan nggawe masarakat kelangan kanggo ngadhepi tingkat pangowahan sing durung ana sadurunge. Pengusaha panganan sing ora ngerti carane promosi lan adol ing platform online ngrasakake pengaruh paling gedhe saka pandemi iki. pamilik bisnis kudu meksa dhewe kanggo ngalih strategi marketing, promosi lan transaksi saka conventional kanggo digital.
References
Wahyudi, W. (2018). Pengaruh Kecerdasan Emosional, Kompetensi dan Lingkungan Kerja Terhadap Kinerja Guru SMP Kemala Bhayangkari Jakarta. JURNAL REFLEKSI ILMIAH: Ekonomi, Akuntansi, Manajemen lan Bisnis, 1(2), 211-220.
Kalakota, R., & Whinston, A. (1997). Perdagangan elektronik: manajer. Harlow: Addison-Wesley.
Kementerian Koperasi dan UKM Republik Indonesia. (2020). Koperasi (ed. April). Jakarta: KEMENTERIAN KOPERASI DAN UKM REPUBLIK INDONESIA. Dijupuk 1 3, 2021, saka http://www.depkop.go.id/uploads/laporan/1592638534_Cooperative%20April%
Kennedy, C. (2017). Media Sosial - Seni Pemasaran ing YouTube, Facebook, Twitter, lan Instagram. KITA BISA BEAT LLC.
Komalasari, R. (2020). Manfaat Teknologi Informasi dan Komunikasi di Masa Pandemi Covid 19. TEMATIK - Jurnal Teknologi Informasi Dan Komunikasi, 7(1), 38-50. doi:https://doi.org/10.38204/tematik.v7i1.369.
Moleong, LJ (2000). Metodologi Penelitian Kualitatif. Bandung: PT. Rosdakarya. Park, CW, Eisingerich, A., & Pol, G. (2013, 10 22). MIT Sloan Management Review. Dijupuk saka https://sloanreview.mit.edu/article/the-power-of-a-good-logo/ Saravanakumar, M., & Lakshmi, T. (2012). Pemasaran media sosial. Jurnal ilmu urip, 9(4), 1-7.
Agustine, C. (2021). ANALISIS RASIO LIKUIDITAS, RASIO PROFITABILITAS, DAN RASIO SOLVABILITAS UNTUK MENILAI KINERJA KEUANGAN PERUSAHAAN PADA PT. SURYA TOTO INDONESIA TBK PERIODE 2010-2018. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(2), 68-76.
Anggraeni, F. N. (2021). ANALYSIS OF USER SATISFACTION OF PUBLIC TRANSPORTATION OJEK ONLINE (GOJEK) THROUGH SERVICE INSTRUMENTS. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(2), 77-86.
Baeli, J. (2021). Analysis Of Tax Compliance Based On Psychological Factors And Tax Administration. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(3), 87-94.
Ridwan, M. (2022). Purchasing Decision Analysis in Modern Retail. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 1-9.
Salam, R. (2022). The Effectiveness of Accounting Information Systems on Vehicle Sales Growth. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 10-18.
Lina, R. (2022). Improving Product Quality and Satisfaction as Fundamental Strategies in Strengthening Customer Loyalty. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 19-26.
Nursoleh, N. (2022). Location Analysis of Interest in Buying Housing in South Tangerang City. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 35-42.
Iswardani, W. (2021). Hydroponic Vegetable Production Planning at Plantation Parung Farm Bogor. AKADEMIK: Jurnal Mahasiswa Sain & Teknologi, 1(1), 8-15.
Indra, W. (2021). Detection of Gen C/EBPα Encodes the Meat Quality. AKADEMIK: Jurnal Mahasiswa Sain & Teknologi, 1(1), 24-32.
Mugira, A. (2022). Leadership Perspective Employee Satisfaction Analysis. AKADEMIK: Jurnal Mahasiswa Humanis, 2(3), 127-135.
Munarko, A. (2022). DETERMINANTS OF SERVICE QUALITY: Efficiency and Workspace. AKADEMIK: Jurnal Mahasiswa Humanis, 2(3), 136-144.
Utomo, I. H. (2022). Risks Due to Pandemic and Legal Protection for Customers. AKADEMIK: Jurnal Mahasiswa Humanis, 2(3), 145-154.
Sugiarti, E. (2022). The Impact of Tri Dharma Performance on Higher Education Performance Based on Monitoring Results. AKADEMIK: Jurnal Mahasiswa Humanis, 2(3), 120-126.
Gozali, A. (2022). EMPLOYEE PSYCHOLOGICAL ANALYSIS: Communication, Self Esteem, and Self Efficacy. AKADEMIK: Jurnal Mahasiswa Humanis, 2(3), 111-119.
Nur, I. R., & Aryani, R. (2022). Upaya Meningkatkan Kemampuan Membaca Al-Qur’an Melalui Metode Iqra’pada Santriwan/Santriwati TPQ Nurussholihin Pamulang Kota Tangerang Selatan. AKADEMIK: Jurnal Mahasiswa Humanis, 2(3), 100-110.
Nuriadi, N. (2021). The Effectiveness Of Application Of Marketing Strategies In Private Higher Education. AKADEMIK: Jurnal Mahasiswa Humanis, 1(3), 104-113.
Baety, N. (2021). INDONESIAN TEACHER PERFORMANCE: Professional and Character. AKADEMIK: Jurnal Mahasiswa Humanis, 1(3), 95-103.
Afandi, A. (2021). MENTORING PROGRAM: Empowerment and Human Resources Development. AKADEMIK: Jurnal Mahasiswa Humanis, 1(3), 87-94.
Fitriah, S. (2021). Children with Special Needs In the Eyes of Islamic Law and the State. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 77-86.
Ridwan, M. (2022). DETERMINANTS OF INFLATION: Monetary and Macroeconomic Perspectives. KINERJA: Jurnal Manajemen Organisasi dan Industri, 1(1), 1-10.
Fatmawati, K. (2022). GROSS DOMESTIC PRODUCT: Financing & Investment Activities and State Expenditures. KINERJA: Jurnal Manajemen Organisasi dan Industri, 1(1), 11-18.
Nurlaila, P. (2022). PERFORMANCE MODEL: Satisfaction, Commitment and Reward Based. KINERJA: Jurnal Manajemen Organisasi dan Industri, 1(1), 19-26.
Wulandari, D. (2022). Customer Satisfaction as a Priority in Excellent Banking Services. KINERJA: Jurnal Manajemen Organisasi dan Industri, 1(1), 27-34.
Gunawan, I. (2022). CUSTOMER LOYALTY: The Effect Customer Satisfaction, Experiential Marketing and Product Quality. KINERJA: Jurnal Manajemen Organisasi dan Industri, 1(1), 35-50.
Anggraini, F. N. (2022). PERFORMANCE: Self, Management, and Organizational Social Perspectives. PRODUKTIF: Jurnal Kepegawaian dan Organisasi, 1(1), 1-9.
Nurbaeti, S. (2022). Significance of the Influence of Leadership Model, Morale, and Satisfaction on Performance Consistency. PRODUKTIF: Jurnal Kepegawaian dan Organisasi, 1(1), 10-18.
Hasanah, U. (2022). Negative Work Psychology Perspective and Work Environment on Performance. PRODUKTIF: Jurnal Kepegawaian dan Organisasi, 1(1), 19-27.
Andreas, D. (2022). EMPLOYEE PERFORMANCE: The Effect Of Motivation And Job Satisfaction. PRODUKTIF: Jurnal Kepegawaian dan Organisasi, 1(1), 28-35.
Fathurahman, M. (2022). Path Analysis Between Job Satisfaction And Loyalty With Work Environment And Culture As Explanatory Variables. PRODUKTIF: Jurnal Kepegawaian dan Organisasi, 1(1), 36-43.
