MBANGUN HUBUNGAN KARO PELANGGAN KANTHI NYEDHIYAKAKE PRODUK LAN LAYANAN SING BERKUALITAS
Keywords:
Reliabilitas, Migunani, Layanan, Kepuasan, Kesan PositifAbstract
Perekonomian Indonesia ing taun kepungkur pancen ngalami alangan amarga pandemi. Pas pemerintah ngumumake positif Covid 19 ing Indonesia tanggal 2 Maret 2019, ekonomi Indonesia ngalami kemunduran ing saindhenging taun 2020 amarga implementasine PSBB amarga pandemi. Miturut Kompas, Rebo 27 Januari 2021, konsumsi rumah tangga ing taun 2019 nyumbang nganti 57 persen pertumbuhan ekonomi, dene ing taun 2020 pandemi nyebabake jutaan tenaga kerja kelangan kerja utawa ngalami penurunan penghasilan. Kawicaksanan PSBB kanggo nyegah panyebaran pandemik Covid-19 nyebabake mobilitas lan aktivitas masyarakat sing terbatas sing nyebabake nyuda permintaan domestik. UMKM hadir minangka sarana ningkatake ekonomi masyarakat miskin, yaiku kanthi ngembangake lapangan kerja lan nyerep tenaga kerja saengga UMKM bisa dadi sarana alternatif kanggo nggerakake roda ekonomi rakyat. Kajaba iku, UMKM bisa nduweni peran minangka sarana nambah devisa, amarga pasar UMKM ora mung ing njero nanging uga ing luar negeri.
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