Combination strategy between digital marketing and branding in the face of competition
Keywords:
Gambar, Persepsi, Digital, PemasaranAbstract
Panganggone media sosial nduweni peran kang wigati ing jaman kang diarani mlebu pra era masyarakat 5.0 sajrone digitalisasi ing aktivitas padintenan ing belanja digital (online). Panliten iki nggunakake metodhe deskriptif kualitatif. Metode panliten kualitatif dipilih amarga nduweni penekanan marang lingkungan alam, induksi, keluwesan, pengalaman langsung, kedalaman, partisipasi aktif partisipasi lan interpretasi. Wonten ing panaliten menika dipunginakaken ingkang nengenaken analisis deskriptif adhedhasar asil interaksi sosial langsung kangge mangertosi simbol ingkang dipunginakaken kangge sedaya sumber, lingkungan saha kahanan ingkang dipunlampahi panaliten. Sepatu Aerostreet minangka merek sepatu lokal sing fenomenal sajrone pandemi iki ing ngendi Aerostreet bisa urip nalika para pelaku bisnis liyane ditutup sajrone pandemi iki, Aerostreet ngoptimalake panggunaan media sosial ing bentuk Instagram kanggo sesambungan lan melu karo pelanggan potensial. Ditambah strategi liyane kanthi nguatake strategi kolaborasi ing saindhenging taun kanggo nggayuh eksistensi lan gotong royong merek lokal ing pandemi iki. Aero Street wis kolaborasi karo luwih saka 15 merek dagang lokal, lan adol 6000 pasang sepatu ing 2 menit. Saka asil wawancara lan data saka tim divisi Instagram kasebut, sing paling akeh sing tuku yaiku wong enom sing seneng karo barang sing eksklusif lan dudu pasar, kanggo njlentrehake analisis, strategi ditampilake ing aspek marketing mix. Rega, Produk, Promosi lan Panggonan (Distribusi) babagan klasifikasi lan kategori generasi milenial sing lair saka generasi milenial
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