Utilization of technology and information systems to gain market share among millennials
Keywords:
Proses Bisnis, Milenial, Teknologi dan Sistem KeamananAbstract
Ing jaman revolusi industri saiki, pangrembakane teknologi lan informasi wis ngowahi pola pikire generasi modern, utamane generasi milenial (generasi lair taun 1980-2000). Panliten iki nduweni ancas kanggo nganalisis faktor-faktor kang bisa mangaruhi generasi milenial sajrone nggunakake mobile banking. Pendekatan ing panliten iki nggunakake Technology Acceptance Model (TAM) kang wis dikembangake dening Davis (198, yaiku keuntungan lan kompatibilitas. keamanan, pengalaman lan kompatibilitas nduweni pengaruh positif lan signifikan marang panggunaan Mobile Banking ing generasi milenial kanthi parsial utawa bebarengan. aktivitas perbankan.
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