Digital Marketing is Suite Strategy in The Covid-19 Pandemic
Keywords:
Digital, Pemasaran, Pangan, Modern lan Tradisional, pandemi Covid-19Abstract
Sajrone pandemik Covid-19, sing nyebabake kabeh wilayah ing saindenging jagad, ana pengaruh gedhe ing ekonomi global. Meh kabeh bisnis ing kabeh sektor ngalami penurunan pendapatan, kalebu bisnis food court. Dhéfinisi food court yaiku "Food Court minangka jinis plaza njero ruangan sing cedhak karo konter saka pirang-pirang vendor panganan lan nyedhiyakake area umum kanggo panedhaan mandiri, tegese food court minangka area ing alun-alun kanthi akeh panganan. bakul jejer lan nyedhiyakake area umum sing digunakake dening pengunjung minangka papan kanggo mangan.Adhedhasar andharan kasebut, bisa dideleng yen food court yaiku papan mangan sing dumadi saka gerai panganan lan omben-omben (loket utawa booth) sing nyedhiyakake. maneka warna menu.Food court yaiku dhaharan sing mbukak (outdoor) utawa tertutup (indoor) lan ora resmi, lan biasane ana ing mall, pusat perbelanjaan, kantor, universitas utawa sekolah modern, utawa ing papan sing kapisah. Usaha foodcourt minangka salah sawijining sing kena pengaruh pandemi Covid-19.Tujuwane panliten iki yaiku kanggo ngerteni strategi sing pas kanggo Food Court Spoon ing marketing produke sajrone pandemi Covid-19.Metodhe kang digunakake ing panliten iki yaiku metode deskriptif kualitatif kanthi teknik nglumpukake dhata observasi, wawancara, studi pustaka uga napsirake lan njlentrehake dhata kang ana bebarengan karo kahanan saiki. Asiling panaliten menika mbuktekaken bilih penerapan marketing lumantar digital marketing menika gadhah pengaruh ingkang positif dhateng Spoon Food Court ingkang dipunanggep kedah dipunginakaken pemasaran digital, mliginipun wonten ing tengah-tengah pandemi Covid-19, supados kegiatan usaha saged lumampah. kanggo mbukak lan ngasilake nilai ekonomi.
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