Apa yang membuat orang puas? Riset pelayanan dan kualitas Produk

Authors

  • Indranto Indranto

Keywords:

Komunikasi, Informasi, Riset, Media, Sosial

Abstract

Jumlah pangguna Media Sosial saya tambah akeh ing Indonesia, mula pemasar nggunakake media sosial minangka alat komunikasi pemasaran, utawa dikenal kanthi jeneng Sosial Media Marketing. Riset saiki wis menehi pemahaman sing wiyar babagan kesempatan lan potensial pemasaran media sosial. Kanggo dioptimalake, motivasi lan output marketing media sosial kudu diterangake supaya bisa ngembangake strategi pemasaran liyane. Panliten iki minangka tintingan pustaka kanthi tintingan panliten kang wis ana kanthi fokus analisis yaiku anteseden lan akibat saka marketing media sosial. Panliten iki nggunakake studi pustaka saka. Panliti uga nyritakake masalah-masalah saiki babagan media sosial lan ngusulake model pemasaran media sosial. Salajengipun, pitakonan penting kanggo riset mangsa bakal diusulake.

References

Akrimi, Y., & Khemakem, R. 2012. What Drive Customers to Spread The Word in Sosial Media. Journal of Marketing Research and Case Studies.

Floreddu, P.B., Cabiddu, F., & Evaristo R. 2014. Inside your sosial media ring: How to optimize online corporate reputation, Kelley Scholl of Business, Indiana University.

Hasim, D., Kusumo, N., & Sugiyanto, S. (202. Pengaruh Pelayanan Dan Promosi Terhadap Minat Konsumen Pada S Plus Indonesia. Proceedings Universitas Pamulang, 1(.

Hudson, S., Roth, M.S., Madden, T.J., & Hudson, R. 2015. The Effect of Sosial Media on Emotions, Brand Relationship Quality, dan Word of Mouth. Journal of Tourism Management.

Hutton, G., & Fosdick, M,. 2011. The Globalization of Sosial Media – Consumer Relationships with Brands Evolve in The Digital Space. Journal of Advertising Research.

Kaplan, A,M., & Haenlein, M. 2010. Users of the world, unite! The challenges and opportunities of sosial media. Business Horizons, Vol. 53 No. 1, pp. 59-68

Katona, Z., Zubscek, P,P,. & Sarvary, M. 2011. Network Effects and Personal Influences: The Diffusion of an Online Sosial Network. Journal of Marketing Research.

Luo, N., Zhang, M., & Liu, W. 2015. The Effects of Value Co-Creation Practices on Building Harmonious Brand Community and Achieving Brand Loyalty on Sosial Media in China. Computers in Human Behaviour, Vol.48

Wahyu, W., & Salam, R. (2020). KOMITMEN ORGANISASI (Kajian: Manajemen Sumber Daya Manusia).

Rusilowati, U., & Wahyudi, W. (2020, March). The significance of educator certification in developing pedagogy, personality, social and professional competencies. In 2nd Social and Humaniora Research Symposium (SoRes 2019) (pp. 446-451). Atlantis Press.

Fajri, C., Rahman, Y. T., & Wahyudi, W. (2021). Membangun Kinerja Melalui Lingkungan Kondusif, Pemberian Motivasi Dan Proporsional Beban Kerja. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 4(1), 211-220.

Nurhusna, S., & Wahyudi, W. (2021). PERFORMANCE DETERMINANTS OF STATE CIVIL SERVICES (ASN) IN THE COVID-19 PANDEMIC. Inovasi, 8(1), 54-61.

Wahyudi, W. (2018). The Influence of Emotional Intelligence, Competence and Work Environment on Teacher Performance of SMP Kemala Bhayangkari Jakarta. Scientific Journal Of Reflection: Economic, Accounting, Management and Business, 1(2), 211-220.

Wahyudi, W. (2018). The Influence Of Job Satisfaction And Work Experience On Lecturer Performance Of Pamulang University. Scientific Journal of Reflection: Economic, Accounting, Management and Business, 1(2), 221-230.

Wahyudi, M. (2019). Pengaruh Disiplin Dan Motivasi Terhadap Kinerja Karyawan. Scientific Journal Of Reflection: Economic, Accounting, Management and Business, 2(3), 351-360.

Mukrodi, M., & Wahyudi, M. (2018). Pengaruh Kepemimpinan Dan Budaya Organisasi Terhadap Motivasi Kerja Serta Implikasinya Pada Komitmen Pegawai Di Kantor-Kantor Kementrian Agama Se Propinsi Banten. Jurnal Ekonomi Efektif, 1(1).

Wahyudi, W. (2020). Kinerja Dosen: Kontribusinya Terhadap Akreditasi Perguruan Tinggi. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 3(4), 401-410.

Wahyudi, M. (2018). DETERMINAN KOMITMEN ORGANISASI DOSEN DI WILAYAH KOPERTIS IV. Jurnal Ekonomi Efektif, 1(1).

Wahyudi, W. (2021). Ketidakpuasan Dosen Atas Kepemimpinan Ketua Program Studi. Scientific Journal Of Reflection: Economic, Accounting, Management and Business, 4(4), 859-868.

Mawardi, S., Arsid, A., & Wahyudi, W. (2021). ANALISIS PERASAAN SENANG (KEPUASAN) TERHADAP HASIL KERJA YANG DIUKUR MELALUI KOMUNIKASI, EFIKASI DAN PENGHARGAAN DIRI. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 4(4), 850-858.

Wahyudi, W., & Sunarsi, D. (2021). Manfaat penerapan manajemen pengetahuan bagi kinerja dosen di masa pandemi Covid-19. JPPI (Jurnal Penelitian Pendidikan Indonesia), 7(2), 285-291.

Harras, H., & Wahyudi, W. (2021, January). KONTRIBUSI KINERJA DOSEN BAGI AKREDITASI PERGURUAN TINGGI. In PROSIDING SENANTIAS: Seminar Nasional Hasil Penelitian dan Pengabdian kepada Masyarakat (Vol. 1, No. 1, pp. 1473-1480).

Sutoro, M. (2021, January). Reality of Lecturers’ Performance, What’s Next?. In The 1st International Conference on Research in Social Sciences and Humanities (ICoRSH 2020) (pp. 320-324). Atlantis Press.

Wahyudi, W. (2021). Budaya Organisasi Sudut Pandang Teoritis Dalam Membangun Nilai-Nilai Kerja.

Ajimat, A., Widodo, S., Marayasa, I. N., Sugiarti, E., & Tumanggor, R. (2021). PELATIHAN MANAJEMEN BAGI PENGURUS POSYANDU BUNGA TANJUNG 1 DI WILAYAH RW 10 PERMATA MANSION, KOTA DEPOK. Abdi Laksana: Jurnal Pengabdian Kepada Masyarakat, 2(1), 148-153.

Harras, H., Sugiarti, E., & Wahyudi, W. (2020). Kajian Manajemen Sumber Daya Manusia Untuk Mahasiswa.

Mawardi, S., Mukrodi, M., Wahyudi, W., Sugiarti, E., & Anwar, S. (2021). Pelatihan Peningkatan Kapasitas Pemuda Dan Manajemen Organisasi Bina Remaja. Jurnal PKM Manajemen Bisnis, 1(2), 44-53.

Mukrodi, M., Wahyudi, W., Sugiarti, E., Wartono, T., & Martono, M. (2021). Membangun Jiwa Usaha Melalui Pelatihan Kewirausahaan. Jurnal PKM Manajemen Bisnis, 1(1), 11-18.

Sugiarti, E. (2018). Building Work Commitment of Bppt Employee. Scientific Journal of Reflection: Economic, Accounting, Management and Business, 1(2), 171-180.

Sugiarti, E. (2018). Pengaruh Kedisiplinan terhadap Kinerja Pegawai pada Badan Meteorologi Klimatologi dan Geofisika Wilayah II Ciputat. KREATIF: Jurnal Ilmiah Prodi Manajemen Universitas Pamulang, 6(3), 49-58.

Sugiarti, E. (2018). Pengaruh Pengalaman Kerja Terhadap Loyalitas Karyawan Pada PT PLN (Persero) Area Cikokol. Jurnal Disrupsi Bisnis, 1(2).

Sugiarti, E. (2018). Pengaruh Stres Kerja Terhadap Kinerja Karyawan Pada PT. PLN (PERSERO) Area Bintaro Tangsel. Jurnal Semarak, 1(2), 105-114.

Sugiarti, E. (2020). Pengaruh Lingkungan Kerja dan Kompensasi Terhadap Kinerja Karyawan pada PT. Sukses Expamet. Journal of Education, Humaniora and Social Sciences (JEHSS), 3(2), 479-486.

Sugiarti, E. (2022). MANAJEMEN STRATEGI: Teori, Analisis, dan Studi Kasus.

Sugiarti, E. (2022). The Influence of Training, Work Environment and Career Development on Work Motivation That Has an Impact on Employee Performance at PT. Suryamas Elsindo Primatama In West Jakarta. International Journal of Artificial Intelligence Research, 6(1).

Sugiarti, E., & Rusilowati, U. (2014). Pengaruh Motivasi Kerja Dan Komitmen Organisasi Terhadap Organization Citizenship Behaviour (OCB) Dengan Variabel Kepuasan Kerja Sebagai Variabel Intervening (Studi Kasus Pada Rsu Bunda Dalima). Kreatif, Jurnal Ilmiah Prodi Manajemen Universitas pamulang, 1(II), 100-113.

Sugiarti, E., Finatariani, E., & Rahman, Y. T. (2021). EARNING CULTURAL VALUES AS A STRATEGIC STEP TO IMPROVE EMPLOYEE PERFORMANCE. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 4(1), 221-230.

Sugiarti, E., Marayasa, I. N., Wartono, T., Prasetyo, H., & Sari, R. (2021). UPAYA PEMBENTUKAN KARAKTER PEMUDA DALAM PENDIDIKAN TERHADAP KARANG TARUNA KELURAHAN PAMULANG TIMUR. Jurnal Abdimas Tri Dharma Manajemen, 2(2), 115-124.

Sugiarti, E., Mukrodi, M., & Mawardi, S. (2021). MONITORING KINEJA DOSEN: Manfaat Dan Dampaknya Terhadap Perguruan Tinggi. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 4(4), 816-822.

Sugiarti, E., Mukrodi, M., & Mawardi, S. (2022). Manajemen Sumber Daya Manusia.

Sutoro, M., Mawardi, S., & Sugiarti, E. (2020). PENGARUH KEPEMIMPINAN, KOMPENSASI, BUDAYA ORGANISASI, DAN KEPUASAN KERJA TERHADAP KINERJA PEGAWAI NEGERI SIPIL. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 3(4), 411-420.

Wahyudi, M., Mukrodi, M., Harras, H., & Sugiarti, E. (2020). Wirausaha Muda Mandiri: Learning, Sharing & Practice. Scientific Journal Of Reflection: Economic, Accounting, Management and Business, 3(1), 101-110.

Wahyudi, W., Mukrodi, M., Sugiarti, E., Marayasa, I. N., & Mawardi, S. (2022). MENGENAL PEMASARAN DIGITAL DAN MARKET PLACE: Solusi Meningkatkan Penjualan di Masa Pandemi Covid-19. Jurnal PKM Manajemen Bisnis, 2(1), 44-53.

Wahyudi, W., Sugiarti, E., Mukrodi, M., Salam, R., & Anwar, S. (2021). Membangun Minat Berwirausaha Melalui Kegiatan Learning, Sharing & Practice. Jurnal PKM Manajemen Bisnis, 1(1), 1-10.

Wahyudi, W. (2022). FIVE COMPONENTS OF WORK MOTIVATION IN THE ACHIEVEMENT OF LECTURER PERFORMANCE. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 5(2), 466-473.

Downloads

Published

2022-07-01

How to Cite

Indranto, I. (2022). Apa yang membuat orang puas? Riset pelayanan dan kualitas Produk. PERSPEKTIF: Sudut Pandang Lintas Pengetahuan, 1(1), 531–535. Retrieved from https://www.ojs.pseb.or.id/index.php/rd/article/view/356