Jurnal PKM Manajemen Bisnis

Mengintegrasikan Strategi Sumber Daya Manusia dan Sociopreneur untuk Mewujudkan Bank Sampah Berdaya di Bekasi

Tiarapuspa Tiarapuspa — 2026-07-01

The Community Service Program (PKM) was conducted to empower waste bank managers in Mangunjaya Village, Bekasi, through the integration of human resource (HR) strategies and the concept of sociopreneurship. The activity took place on January 16, 2025, organized by five PKM teams from Trisakti University, and was attended by 30 waste bank managers. The program was designed using a participatory approach that included team management training, basic financial literacy, branding and digital marketing strategies, and mentoring in the development of recycled products. The implementation methods consisted of lectures, group discussions, hands-on waste sorting practices, and evaluation through a post-test assessment. The results indicated a 35% increase in participants’ understanding, improvement in the quality of recycled products, and expanded marketing reach through online platforms. The implementation of this program provided tangible benefits, including enhanced managerial capacity of waste bank managers, the development of a social entrepreneurship mindset, and the creation of new environmentally based economic opportunities. Furthermore, the program contributed to the development of empowered waste banks with the potential to become drivers of the circular economy in their region.

Program Penguatan Resiliensi dan Manajemen Stres bagi Pekerja Pariwisata di Kawasan Sanur Denpasar

I Made Andika Naraditha — 2026-07-01

This community service activity was motivated by the high level of work-related stress experienced by tourism workers in the Sanur area of Denpasar, resulting from excessive workloads, post-pandemic economic uncertainty, and limited psychosocial support. These conditions have contributed to decreased motivation and work performance. The partner-related problems identified included low levels of understanding of stress management and the absence of systematic strategies to strengthen worker resilience. The objective of this program was to enhance mental health literacy, improve stress management skills, and foster a more adaptive and supportive work culture among tourism workers. The activity was conducted in Sanur, Denpasar, in July 2025. Participants consisted of 34 tourism workers, while the implementation team comprised five lecturers and students from Universitas Pendidikan Nasional. The program employed participatory training methods, group discussions, relaxation and mindfulness practice sessions, as well as pre-test and post-test assessments. The results demonstrated an increase in participants’ knowledge of stress management, improved coping skills, more positive attitudes toward stress, and enhanced work motivation. Evaluation findings also indicated improved social interaction among participants and increased institutional support to sustain the program. In conclusion, this structured yet simple intervention effectively addressed the partners’ needs, and it is recommended that future initiatives include advanced training and the establishment of workplace support groups to ensure long-term impact and sustainability.

Penerapan Platform Pemasaran Digital untuk Meningkatkan Omzet UMKM di Desa Waringin Jaya Bojonggede Kabupaten Bogor

Dwi Uthari Nabilah — 2026-07-01

The rapid development of digital technology offers significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand market reach and enhance business competitiveness. Nevertheless, MSMEs in rural areas continue to encounter challenges in adopting digital marketing, including limited technological skills, restricted access to information, and low awareness of the importance of digital platforms. To address these issues, a Community Service Activity (PkM) was conducted in Waringin Jaya Village, Bojonggede District, Bogor Regency, from November 14 to 16, 2025. This activity involved 26 participants consisting of MSME actors, village officials, and community members. The program aimed to improve participants’ digital competencies by providing practical knowledge and skills in utilizing digital marketing platforms such as social media, online marketplaces, and websites to promote local products. The implementation method was based on a Participatory Action Approach, positioning MSME actors as active partners throughout the process. The activities included surveys, direct material delivery, simulations, and interactive discussions focusing on target market analysis, basic financial management, and digital product marketing strategies. The results showed an increase in participants’ understanding of digital marketing concepts, their ability to operate digital platforms, and their motivation to integrate technology into their business practices. This activity is expected to support MSME digital transformation, broaden market access, increase sales turnover, and contribute to improving rural economic welfare while reducing the digital divide.

Penguatan Literasi Keuangan Dalam Mengelola Keuangan Pribadi Pada Siswa SMK IPTEK Tangerang Selatan

Aat Sutihat — 2026-07-01

The low level of financial literacy among adolescents has become a critical issue that requires serious attention, particularly for vocational high school (SMK) students who are beginning to manage their finances independently. Limited understanding of personal financial management can lead to consumptive behavior, weak saving habits, and increased vulnerability to the misuse of digital financial services. This Community Service Program aimed to enhance the financial literacy of SMK students through applicative and contextual education on personal financial management. The program was implemented at SMK IPTEK and involved 35 students as participants. The PKM activities were conducted by five lecturers from the Undergraduate Accounting Study Program of Universitas Pamulang on September 27, 2025. The implementation methods included interactive counseling sessions, participatory discussions, budgeting simulations, and the introduction of potential digital financial risks. Program evaluation was carried out by comparing students’ knowledge and skills before and after the activities. The results showed a significant improvement in students’ financial understanding and competencies, particularly in distinguishing between needs and wants, preparing simple personal budgets, and increasing awareness of digital financial risks. These findings indicate that structured and participant-oriented financial education is effective in improving financial literacy. This PKM program contributes to fostering responsible financial behavior among SMK students and is expected to serve as a sustainable community service model supported by schools and relevant stakeholders.

Peningkatan Kompetensi dan Kreativitas Wirausaha Menuju Peningkatan Jumlah Ekspor pada UMKM Kota Depok melalui Program Capacity Building

Vivi Iswanti Nursyirwan — 2026-07-01

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the national economy. However, low competitiveness and limited export capabilities are major challenges in Indonesia, including in Depok City. This program aims to improve entrepreneurial competence and creativity through capacity building, enabling Depok MSMEs to penetrate the export market. The implementation method uses a participatory action research (PAR) approach through training on entrepreneurial competence and creativity related to exports. The PKM was held on December 7, 2025. There were 39 active participants during the PKM event. The resulting outputs were increased entrepreneurial competence and creativity, cognitively and skill-wise, among fostered partners, as well as an increase in digital export literacy from 55% before the PKM event to 80%. The results of the PKM participant questionnaire indicated that participants benefited from this PKM event and expressed their desire for future PKM implementations to be well-received in terms of MSME development from a technological perspective.

Penguatan Kesadaran Pelajar dalam P4GN melalui KKN Mahasiswa Universitas Krisnadwipayana

Mishelei Loen — 2026-07-01

Drug abuse among adolescents remains a serious issue in Indonesia, as it threatens the quality of human resources and hampers the optimal utilization of the demographic bonus. This community service activity aimed to improve students’ understanding of types of drugs, their health and legal impacts, and their implications for future education and economic productivity. The Community Service Program (Kuliah Kerja Nyata/KKN) of Universitas Krisnadwipayana was conducted at SMK Yadika 6, MA Al Ihsan, and Sekolah Terbuka (Yayasan Intisyar Salam) from October 29 to November 24, 2025. The program was implemented by a team consisting of lecturers and students, totaling 11 participants, and involved 100 student participants from the target schools. The KKN activities employed an educational and participatory approach through several stages, including the delivery of educational materials, screening of educational videos, and interactive discussions. The results indicated an improvement in students’ understanding of various types of drugs and the risks associated with drug abuse, as well as active engagement and positive responses during the sessions. This program highlights the crucial role of educational institutions as the frontline in drug abuse prevention and demonstrates its potential as a sustainable preventive intervention model for students to support healthier, more productive future generations.

Pengabdian Masyarakat Internasional: Studi Pelaksanaan Festival Russia in the Heart of Indonesia di MAN 9 Jakarta Timur

Ade Reza Hariyadi — 2026-07-01

This international community service activity represents a concrete form of educational diplomacy, positioning academic engagement as a medium for the exchange of knowledge, values, and culture between nations. Unlike locally oriented programs, international-based service initiatives facilitate direct interaction among educational institutions, lecturers, university students, and secondary school students from diverse cultural backgrounds. This activity was conducted at MAN 9 East Jakarta on October 20, 2025, by lecturers and students from Universitas Krisnadwipayana in collaboration with the Embassy of the Russian Federation. The program involved all students of MAN 9 East Jakarta as participants. The service method was implemented in three main stages: pre-activity preparation, activity implementation, and post-activity evaluation. The program focused on introducing the Russian language, culture, and education system through interactive presentations and discussions. The results indicate a significant increase in students’ understanding of Russian studies, as reflected in their enthusiasm and active participation throughout the sessions. Direct engagement with international academic representatives provided a meaningful global learning experience and stimulated students’ interest in pursuing higher education and international collaboration. Institutionally, this initiative strengthened the role of the Faculty of Administrative Sciences, Universitas Krisnadwipayana, as a facilitator of internationally oriented community service and reinforced sustainable cooperation with Ural State Pedagogical University. Student involvement also contributed to the development of organizational and intercultural competencies.

Meningkatkan Kesadaran Masyarakat tentang Manfaat Tanaman Jahe sebagai Investasi Produktif dalam Bisnis

Chaeru Syahru Ramdani — 2026-07-01

This community service (PKM) activity was conducted to address the limited public awareness regarding the economic and health benefits of ginger plants, particularly as a productive investment opportunity. Ginger, as a widely available medicinal plant, has significant potential to be developed into a sustainable small-scale business. Therefore, this program aimed to increase community understanding and motivation to utilize ginger cultivation as a source of income and entrepreneurship. The PKM was carried out at the Pamulang Orphanage Foundation, South Tangerang, on April 18, 2026. The activity involved six lecturers from Pamulang University and was attended by 26 participants, consisting of children and teachers. The implementation methods included material presentation, hands-on practice, interactive discussions, and question-and-answer sessions. The program was conducted in three stages: preparation, implementation, and reporting. The results showed a significant increase in participants’ knowledge and interest in ginger cultivation and its economic value. Participants were actively engaged and demonstrated enthusiasm during practical sessions. They gained insights into simple cultivation techniques and business opportunities related to ginger-based products. In conclusion, this PKM activity successfully enhanced community awareness and provided practical knowledge on utilizing ginger as a productive investment.

Penerapan Etika Profesi Akuntansi dalam Pengembangan Usaha Tanaman Kangkung untuk Meningkatkan Kesejahteraan Masyarakat

R. Mohd Zamzami — 2026-07-01

This community service activity (PKM) is motivated by the need to improve community welfare through sustainable small-scale agribusiness while integrating professional accounting ethics. Many communities, including orphanages, have limited knowledge of ethical financial management and business development, which can hinder the growth and sustainability of their economic activities. Therefore, this program aims to enhance participants’ understanding of accounting professional ethics and its application in developing a water spinach (kangkung) cultivation business. The PKM was conducted at a foundation for orphans in Pamulang, South Tangerang, on April 19, 2026. The activity involved five lecturers from Universitas Pamulang and was attended by 24 participants, consisting of children and teachers from the foundation. The implementation methods included material presentation, hands-on practice, discussion, and question-and-answer sessions. The stages of the activity consisted of preparation, implementation, and reporting. The results of the activity indicate an increased understanding among participants regarding ethical financial practices and improved skills in cultivating and managing a small-scale kangkung business. Participants showed enthusiasm and active engagement throughout the program, suggesting the effectiveness of the applied methods.

Pengembangan Strategi Pemasaran Buah Jeruk untuk Meningkatkan Penjualan dan Kesejahteraan Masyarakat

Adi Sofyana Latif — 2026-07-01

The marketing of citrus fruit products in local communities faces challenges related to limited promotion strategies and low consumer awareness which impact sales performance and community welfare especially in small scale community based agricultural marketing in rural settings contexts. Objective: This community service program aims to develop effective citrus fruit marketing strategies to increase sales and improve the welfare of the community through training and community engagement activities and sustainable development goals. Methods: The PKM activity was conducted at the Pamulang Orphan and Yatim Foundation in South Tangerang on April 11, 2026, involving five lecturers from Universitas Pamulang and 23 participants consisting of children and teachers from the orphanage foundation using presentation practice discussion and question and answer methods through preparation implementation and reporting stages and interactive evaluation to ensure effective understanding with pre and post evaluation assessments of knowledge gain results. Results: The program increased participants' understanding of marketing concepts and practical skills in promoting citrus products fostering enthusiasm for entrepreneurship and contributing to potential improvements in sales and community welfare leading to increased motivation among participants demonstrating improved marketing awareness practical application skills in real contexts.

Pemanfaatan Buah Salak untuk Meningkatkan Pendapatan dan Kepatuhan Pajak Final bagi Petani

Baharudin Saga — 2026-07-01

The utilization of salak fruit has potential to increase farmers' income and improve compliance with final income tax obligations in Indonesia especially rural farmers in processing local agricultural commodities. This community service program aims to enhance knowledge and skills of participants regarding value-added salak processing and tax awareness and strengthening awareness of tax obligations among informal sector communities. Methods: The PKM activity was conducted at Yayasan Yatim dan Piatu Pamulang, South Tangerang, on April 11, 2026, involving five lecturers from Universitas Pamulang and 23 participants consisting of children and teachers as part of community empowerment program. Activities were implemented through presentation practical training group discussion and question-and-answer sessions following preparation implementation and reporting stages to improve understanding and participation in collaborative learning. Results showed increased understanding of salak-based product development improved awareness of income generation opportunities and enhanced understanding of final tax compliance among participants in supporting household economy of participants families through improved value addition practices. The program also strengthened engagement between lecturers and community members particularly children and teachers of the orphanage foundation and provided practical insights into small-scale entrepreneurship opportunities based on local resources approach.

Pemberdayaan Masyarakat melalui Budidaya Wortel yang Terintegrasi dengan Peningkatan Ekonomi

Lia Ira Sahara — 2026-07-01

This community service program was initiated in response to the need to enhance community economic resilience through sustainable agricultural practices. Limited utilization of residential land and lack of knowledge about integrated cultivation systems have hindered local economic potential. Therefore, this program aimed to empower the community through carrot cultivation integrated with economic improvement strategies.

The activity was conducted on April 11, 2026, at Pamulang Permai Housing, West Pamulang, South Tangerang. The program involved 10 lecturers from Universitas Pamulang and was attended by 20 local residents. The implementation methods included lectures, hands-on practice, discussions, and question-and-answer sessions. The program was carried out in three stages: preparation, implementation, and reporting. The results showed an increase in participants’ knowledge and skills in carrot cultivation, including land preparation, planting, maintenance, and harvesting techniques. Participants also gained insights into simple business strategies and product value enhancement. Enthusiasm and active participation indicated the program’s positive reception, with potential for sustainable application to support household income. In conclusion, this program successfully contributed to community empowerment by integrating agricultural practices with economic development, fostering both self-sufficiency and entrepreneurship among residents.

Pengembangan Budidaya Sawi sebagai alternatif untuk Meningkatkan Ketahanan Pangan Masyarakat

Siarwi Siarwi — 2026-07-01

Food security remains a critical issue, particularly in urban areas where limited land availability restricts agricultural activities. One practical solution is the cultivation of fast-growing vegetables such as mustard greens (sawi), which can be grown in small spaces using simple techniques. This community service program aimed to enhance the knowledge and skills of local residents, especially women, in cultivating mustard greens as an alternative strategy to strengthen household food security. The program was conducted at Pamulang Permai Housing, West Pamulang, South Tangerang, on April 11, 2026. It was implemented by 10 lecturers from Pamulang University and involved 20 participants from the local PKK women’s group. The methods used included lectures, hands-on practice, discussions, and question-and-answer sessions. The implementation followed three main stages: preparation, execution, and reporting. The results indicated a significant improvement in participants’ understanding of mustard green cultivation techniques and their ability to apply these practices independently at home. Participants showed high enthusiasm during practical activities and demonstrated readiness to utilize limited yard space for food production. This activity contributed positively to increasing awareness of household-level food security and promoting sustainable urban farming practices.

Peran Literasi Keuangan dalam Meningkatkan Kesejahteraan Keluarga Melalui Pengelolaan Keuangan yang Bijak

Lyandra Aisyah Margie — 2026-07-01

This community service activity aims to improve the financial literacy of housewives in managing household finances wisely in order to enhance family welfare. The main problems faced by the community include low financial knowledge, lack of cash flow recording habits, consumptive behavior, and dependence on informal loans. This activity was conducted in RW 01, Cinangka Village, Sawangan District, Depok City, involving 20 housewives as participants. The methods used were counseling, training, and mentoring through direct interaction. The materials covered basic financial management, budgeting, income and expenditure recording, debt management, as well as emergency fund and basic investment planning. The results indicate an improvement in participants’ understanding and awareness of the importance of financial literacy, along with their ability to prepare and implement simple household financial records. In addition, there was a positive change in participants’ mindset in distinguishing between needs and wants, as well as in making financial decisions. Therefore, this activity contributes to strengthening family economic resilience and promoting sustainable household welfare.

Edukasi Pengolahan Bayam sebagai Sumber Pangan Sehat di Masyarakat Saat Ini

Rananda Septanta — 2026-07-01

This Community Service Program (PKM) focuses on education regarding spinach processing as a healthy food source in contemporary society, especially for households. Spinach is widely available but its utilization in daily diets remains limited despite its high nutritional value in Indonesia. The objective of this activity is to increase community knowledge and skills in processing spinach into nutritious food products through community training. The PKM was conducted at Pamulang Permai Housing, Pamulang Barat, South Tangerang on April 11, 2026, involving 10 lecturers from Universitas Pamulang and 20 PKK women participants through preparation, implementation, and reporting stages with coordinated team planning, active community involvement, and structured program execution to ensure effective outcomes and sustainability of activities results. The implementation used presentation, hands-on practice, discussion, and question-and-answer sessions, following preparation, implementation, and reporting stages to enhance understanding supported by practical demonstrations and interactive learning media that encouraged participant engagement and motivation improvement. The results showed increased understanding and enthusiasm among participants in processing spinach into various healthy food innovations and practical skills. Participants were able to apply simple processing techniques and showed interest in continuing healthy food practices at home in future.

Strategi Peningkatan dan Pertanggungjawaban Dana pada Panti Asuhan Darul Hikmah Gubeng Surabaya Jawa Timur

R. Muh. Syah Arief Atmaja Wijaya — 2026-07-01

This community service activity aims to enhance transparency and strategic fund management at the Darul Hikmah Gubeng Orphanage in Surabaya by leveraging digital technology and strengthening the institution’s branding capabilities. A participatory approach was implemented through training in visual content creation using Canva and CapCut, as well as outreach on the QRIS-based digital donation system. Evaluation, conducted through questionnaires and group discussions, demonstrated an increase in the administrators’ understanding of the concepts of accountability, public reporting, and digital communication skills. The results of the activity indicate that the social branding strategy and reporting through social media contributed significantly to building donor trust and expanding the community support network. This model is expected to be replicated in other social institutions with similar needs.

Pelatihan Kepemimpinan, Investasi Keuangan dan Dasar Akuntansi Serta Peningkatan Kompetensi, Motivasi dan Kedisiplinan yang Bertujuan untuk Mensosialisasikan Kewajiban Belajar 12 Tahun dan Mengedukasi Mengenai Perlindungan Guru dalam Kegiatan Belajar Pada Siswa-Siswi Yayaysan Mutakabbir Kabupaten Bogor

Muhammad Rizal Saragih — 2026-07-01

This community service program (PKM) was conducted to address the need for improving students’ and teachers’ understanding of leadership, financial literacy, and basic accounting, while also strengthening competence, motivation, and discipline. Additionally, the program aimed to socialize the importance of the 12-year compulsory education policy and to educate participants about teacher protection in the learning process. The objective of this activity was to enhance knowledge, awareness, and practical skills among students and teachers at Yayasan Mutakabbir, Bogor. The PKM was carried out on April 12, 2026, at Yayasan Mutakabbir Kemang, Bogor. The implementing team consisted of 12 lecturers from Universitas Pamulang, with 23 participants including students and teachers. The methods used in this activity included material presentations, practical exercises, discussions, and question-and-answer sessions. The implementation stages consisted of preparation, execution, and reporting. The results showed increased participant understanding of leadership principles, financial investment basics, and accounting concepts. Participants also demonstrated improved motivation, discipline, and awareness of the importance of continuing education and teacher protection. The interactive approach contributed to active engagement and positive feedback from participants.

Pelatihan Kepemimpinan melalui Loyalitas Organisasi dalam Mengakselerasi Kapasitas Kepemimpinan Pengurus OSIS Pah Tsung School Jakarta

Ali Wardhana — 2026-07-01

The leadership of student organizations (OSIS) is often confined to formal and technical aspects, creating a gap in emotional intelligence development and increasing the risk of unhealthy organizational dynamics such as groupthink and blind loyalty. This community service program aimed to strengthen the leadership capacity of OSIS members at Pah Tsung School, Tangerang, Banten, Indonesia, through the cultivation of organizational loyalty integrated with human values and empathy. The program involved 29 participants, consisting of 28 OSIS student members and 1 OSIS advisor teacher. A participatory training approach was employed through four main stages: needs identification, module development incorporating case studies, interactive workshops, and comprehensive evaluation. The results demonstrated a significant improvement in participants’ understanding of healthy organizational loyalty and empathy-based leadership. Evaluation data from 28 student participants showed a high level of program effectiveness, with an average score of 3.4 out of 4.0. Participants particularly appreciated the clarity of material delivery (3.50) and its relevance to real organizational challenges (3.46). Beyond increasing knowledge, the program produced practical outcomes in the form of enhanced critical thinking, greater awareness of the importance of balancing organizational commitment with empathy, and the establishment of a more humane student leadership framework. This initiative contributes to the development of student leaders who are not only organizationally responsible but also emotionally intelligent and capable of fostering healthy organizational cultures.

Peningkatan Kesadaran Lingkungan Mahasiswa melalui Edukasi Manajemen Pengelolaan Sampah di Tangerang

Adryan Rachman — 2026-07-01

This community service activity aims to enhance students’ environmental awareness through field-based education on waste management integrated with managerial perspectives. The program is grounded in the increasing challenges of waste accumulation and the gap between environmental knowledge and actual behavior among students. It was conducted at the Environmental Education Depot in Tangerang, involving students from the Food and Beverage Management Program at Universitas Pradita. A participatory experiential learning approach was implemented, consisting of observation, educational sessions, interactive discussions, and hands-on waste sorting practices. This approach enables students to directly engage with real-world environmental issues, fostering deeper understanding and meaningful learning experiences. The results indicate a significant improvement in students’ comprehension of waste classification, processing systems, and sustainable environmental practices. In addition, there was a noticeable increase in environmental awareness and responsibility, reflected in students’ willingness to adopt proper waste management behaviors in their daily lives. From a managerial perspective, participants also developed an understanding of systematic waste management processes, including planning, organizing, implementation, and control. Overall, this program demonstrates that integrating experiential learning with managerial concepts is effective in strengthening environmental awareness, bridging the gap between theory and practice, and promoting sustainable behavior among students.

Sosialisasi Budidaya Ikan Air Tawar di Sekolah Dasar Islam Terpadu Muslimat 1 Tarakan Kalimantan Utara

Diana Purnama Sari — 2026-07-01

Freshwater fish farming has significant potential to support food security, environmental education, and community-based economic development. However, the limited practical knowledge of aquaculture among school educators often hinders the integration of fish farming activities into educational programs. Therefore, this community service activity was conducted to improve the competence of teachers and staff at SD IT Muslimat 1 Tarakan City in freshwater fish farming as a source of applied learning and a potential school-based entrepreneurial activity. The program involved 18 teachers and staff members who had limited prior experience in aquaculture practices. The quantitative target of the activity was to provide participants with fundamental knowledge and practical skills related to freshwater fish farming and to encourage the utilization of school facilities for educational fish culture activities. The activity was carried out on October 25, 2025, using interactive socialization and hands-on workshop methods. The training materials included the introduction of economically valuable freshwater fish species, such as tilapia and catfish, selection of culture media, water quality management, feeding practices, and pest and disease control. Participants actively engaged in both theoretical and practical sessions conducted at the school’s fish culture pond. The results indicated increased participant understanding of basic aquaculture techniques and the potential application of fish farming within the school environment. This activity is expected to support the eco-school program, strengthen environmental awareness, and promote sustainable educational and entrepreneurial initiatives.

Pelatihan Budidaya Ikan Cupang (Betta sp.) di SMKN 1 Sebatik Barat Kalimantan Utara

Diana Purnama Sari — 2026-07-01

Community Service was carried out at SMKN 1 Sebatik Barat on November 7, 2025, involving 30 students from the Aquaculture Agribusiness Program. The main objective of this activity was to develop students’ entrepreneurial character through betta fish (Betta splendens) farming activities. Betta fish farming was selected because it has promising business potential, requires relatively low capital investment, and can be easily implemented on a small scale. The program consisted of theoretical sessions covering good aquaculture practices, including broodstock selection, spawning techniques, fish rearing, basic business management, and marketing strategies for fishery products. Furthermore, students were directly involved in practical activities such as spawning and fry management. The results of the program indicated high participant enthusiasm and significant improvement in their understanding of aquaculture techniques and entrepreneurial concepts. The activity successfully fostered an entrepreneurial mindset, encouraged self-reliance, and provided practical skills that can be immediately applied to initiate small-scale fish farming businesses. This community service program is expected to serve as a sustainable first step in developing young entrepreneurs in the fisheries sector.

Simulasi Usaha sebagai Media Peningkatan Literasi Keuangan dan Kewirausahaan Siswa SMK Muhammadiyah 5 Jakarta

Vita Bintang Apriyanti — 2026-07-01

The high unemployment rate among vocational high school (Sekolah Menengah Kejuruan/SMK) graduates remains a significant challenge in Indonesia’s vocational education system. One of the main contributing factors is the dominance of a job-seeker mindset rather than a job-creator orientation. In addition, low practical financial literacy such as the inability to accurately calculate the Cost of Goods Sold (COGS) and the habit of mixing personal and business finances hinders students from developing independent entrepreneurial ventures. This Community Service Program (PMKM) aims to improve entrepreneurship understanding and financial management skills among 24 eleventh-grade accounting students at SMK Muhammadiyah 5 Jakarta. The implementation method uses an experiential learning approach through interactive workshops, financial engineering practice, and a Shock Market simulation designed to train students’ ability to make financial decisions under market pressure. The results show that business simulations using virtual capital effectively help students apply accounting theory into real business practice. Students demonstrated improved understanding of separating personal and business finances, the ability to systematically calculate COGS, and increased motivation toward entrepreneurship. Early entrepreneurship education is expected to shape vocational school graduates who are independent, disciplined, and competitive in the future.

Peningkatan Kapasitas Pelaku UMKM Dalam Perencanaan Keuangan dan Manajemen Arus Kas Gerakan Pemuda Ansor di Pagedangan Tangerang

Destian Andhani — 2026-07-01

This community service program aimed to enhance the financial planning and cash flow management capabilities of Micro, Small, and Medium Enterprises (MSMEs) in Pagedangan, Tangerang. The program addressed key challenges faced by MSME owners, including limited understanding of financial planning, inadequate cash flow management skills, and weak financial analysis capabilities. Conducted over a two-day period, the program involved 32 MSME participants and employed various learning methods, including lectures, group discussions, case studies, demonstrations, and hands-on practice. The evaluation results indicated substantial improvements in participants’ financial knowledge and skills. The average knowledge score increased from 52.8 in the pre-test to 84.3 in the post-test, representing a 59.7% improvement. In terms of practical competencies, 100% of participants successfully developed a financial recording format, 81.3% were able to prepare cash flow projections, 93.8% successfully calculated the Break-Even Point (BEP), and 84.4% were capable of preparing a simple profit-and-loss statement. Participant satisfaction reached 93.8%, while all participants expressed commitment to implementing the financial management systems introduced during the program. The findings demonstrate that the program significantly improved the financial literacy and financial management capacity of participating MSMEs, thereby increasing their potential access to financing opportunities. To ensure long-term sustainability and maximize impact, continuous mentoring and follow-up assistance are recommended.

Dampak Media Sosial terhadap Penjualan Produk Usaha Mikro Kecil dan Menegah di Gerakan Pemuda Ansor Kecamatan Pagedangan Kabupaten Tangerang

Dewi Ningsih — 2026-07-01

The rapid development of social media has significantly transformed business marketing strategies, particularly for Micro, Small, and Medium Enterprises (MSMEs). Social media platforms provide cost-effective and accessible opportunities for entrepreneurs to promote products, expand market reach, and improve customer engagement. However, many MSME actors still face challenges in utilizing social media effectively to support business growth. Therefore, a Community Service Program was conducted to enhance participants’ understanding and skills in digital marketing. The objective of this program was to increase awareness and competence among members of Gerakan Pemuda Ansor regarding the utilization of social media to improve product sales performance. The activity was carried out at Cicalengka Village Hall, Pagedangan District, Tangerang Regency, on May 19, 2026. The PKM team consisted of five lecturers from Pamulang University, involving 32 participants from Gerakan Pemuda Ansor. The implementation methods included presentations, hands-on practice, discussions, and question-and-answer sessions. The program was conducted through three stages: preparation, implementation, and reporting. The results indicated that participants gained a better understanding of social media marketing strategies, content creation techniques, and customer engagement practices. Participants also demonstrated increased motivation and readiness to utilize social media platforms to support business development and improve MSME product sales.

Penguatan Manajemen Kinerja Sumber Daya Manusia dalam Mendukung Keberlanjutan Usaha UMKM Gerakan Pemuda Ansor Kecamatan Pagedangan Kabupaten Tangerang

Endang Susilo Wardani — 2026-07-01

Micro, Small, and Medium Enterprises (MSMEs) play an essential role in sustaining local economic resilience, including those managed by youth organizations such as Gerakan Pemuda Ansor in Pagedangan District, Tangerang Regency. However, limited human resource management capabilities often hinder business sustainability and performance improvement. This community service program aimed to strengthen human resource performance management to support the sustainability of MSME businesses managed by the Gerakan Pemuda Ansor. Methods were implemented at Balai Desa Cicalengka Pagedangan District Tangerang Regency on May 19, 2026, involving three lecturers from Universitas Pamulang as facilitators and 32 participants from the Gerakan Pemuda Ansor. The PKM activities were carried out through preparation implementation and reporting stages using lectures hands-on practice group discussions and question-and-answer sessions. Results showed that participants gained improved understanding of human resource performance management particularly in planning organizing and evaluating MSME business activities which contributed to increased awareness of sustainable business practices. The program is expected to enhance the sustainability of MSME organizations under Gerakan Pemuda Ansor by improving managerial competence encouraging continuous capacity building and strengthening collaboration between academic institutions and community groups for long term economic empowerment in the Pagedangan District area with sustainable community development outcomes in practice implementation.

Literasi Manajemen Sumber Daya Manusia sebagai Dasar Pengelolaan SDM yang Efektif Gerakan Pemuda Ansor Kecamatan Pagedangan Kabupaten Tangerang

Hafis Laksmana Nuraldy — 2026-07-01

Human Resource Management (HRM) literacy plays a crucial role in strengthening the capacity of youth organizations to manage their human resources effectively and sustainably. This community service program aims to enhance HRM literacy among members of the Gerakan Pemuda Ansor in Pagedangan District so they can improve organizational performance. The method of implementation was carried out at Balai Desa Cicalengka Pagedangan Tangerang Regency on May 19 2026 involving three lecturers from Universitas Pamulang and 32 participants. The activity was conducted through material presentation practical sessions discussion and question-and-answer sessions following preparation implementation and reporting stages. The results showed increased understanding of HRM concepts improved awareness of effective human resource management and stronger commitment to organizational development among participants. It also indicated that continuous training and mentoring are necessary to support sustainable human resource development within youth organizations and to strengthen leadership capacity and teamwork skills in managing community programs effectively. Recommendations include collaboration between universities and community organizations to expand HRM literacy programs and encourage practical implementation in daily organizational activities for long-term impact on youth empowerment and institutional sustainability in local communities. This program contributes significantly to strengthening community based organizational management capacity in Indonesia in sustainable development efforts.

Pengembangan Strategi Pemasaran Terpadu untuk Produk Unggulan Kelurahan Margaluyu Kota Serang

Iis Noviyanti — 2026-07-01

Integrated marketing strategy is essential for strengthening the competitiveness of local superior products in Margaluyu Urban Village, Serang City, especially for home-based enterprises facing limited market access and digital marketing capabilities. This PKM program aims to develop an integrated marketing strategy to enhance product competitiveness, expand market reach, and improve entrepreneurial capacity among local producers. The PKM activity was conducted at the Margaluyu Village Office on 17 May 2026, involving six lecturers from Universitas Pamulang and 21 home-based business participants, through presentation sessions, practical training, discussions, and question and answer, following preparation, implementation, and reporting stages. The results of the activity showed increased understanding of integrated marketing strategies, improved branding and digital marketing skills, and greater awareness among participants in developing more competitive and sustainable business practices. In addition, the program encourages sustainable collaboration between lecturers and participants through follow-up mentoring and continuous assistance, enabling home-based enterprises to strengthen product innovation, marketing networks, and long-term competitiveness in both local and regional markets and improving income stability and community welfare in Margaluyu through strengthened entrepreneurship ecosystems and technology-based marketing adoption in sustainable local economic development context of Serang City area.

Sinergi Pemasaran dan Pengelolaan Keuangan dalam Katalis Kepercayaan Masyarakat pada Yayasan Pendidikan Tajaul Karomatu Kabupaten Tangerang

Amanda Rizkyani — 2026-07-01

Public trust is a crucial factor in supporting the sustainability and development of educational institutions. In educational foundations, effective marketing strategies and sound financial management play important roles in enhancing institutional credibility and strengthening stakeholder confidence. Therefore, community service activities were conducted at Tajaul Karomatu Educational Foundation, Tangerang Regency, to improve participants’ understanding of marketing and financial management as catalysts for public trust. The purpose of this Community Service Program (PKM) was to enhance the knowledge and skills of teachers and staff regarding integrated marketing strategies and transparent financial management practices to support institutional development and community confidence. The activity was carried out on August 31, 2025, at Tajaul Karomatu Educational Foundation. The PKM team consisted of three lecturers from Pamulang University, involving 20 participants comprising teachers and administrative staff. The implementation method included three stages: preparation, implementation, and reporting. During the implementation stage, activities were conducted through material presentations, practical exercises, discussions, and question-and-answer sessions to encourage participant engagement and understanding. The results showed an increase in participants’ awareness of the importance of strategic marketing and accountable financial management in building public trust. Participants demonstrated improved understanding of promotional planning, financial recording, transparency, and accountability practices. The activity also fostered greater readiness among teachers and staff to apply these concepts in supporting the foundation’s institutional performance and reputation.

Pelatihan Kepemimpinan dan Digital Marketing sebagai Upaya Peningkatan Kemandirian Ekonomi Masyarakat di Era Teknologi di Yayasan Tajaul Karomatu Desa Situ Gadung Kabupaten Tangerang

Indria Rahma — 2026-07-01

The rapid advancement of technology has created both opportunities and challenges for communities in improving their economic independence. Leadership skills and digital marketing competencies have become essential factors in empowering individuals to adapt to the digital era and enhance their economic potential. Therefore, a Community Service Program (PKM) was conducted at Tajaul Karomatu Educational Foundation, Situ Gadung Village, Tangerang Regency. The purpose of this program was to enhance participants’ understanding and skills in leadership and digital marketing to support economic self-reliance. The program was implemented on August 31, 2025, by three lecturers from Pamulang University. A total of 20 participants consisting of teachers and staff members attended the training. The implementation method included material presentations, practical sessions, discussions, and question-and-answer activities. The PKM activities were carried out through three stages: preparation, implementation, and reporting. The results of the program indicated an increase in participants’ knowledge and awareness regarding effective leadership and the utilization of digital marketing strategies. Participants demonstrated greater understanding of digital platforms and their potential use in supporting entrepreneurial and economic activities. Overall, the training contributed positively to strengthening participants’ competencies and encouraging greater economic independence in the technology-driven era.

Pengembangan Jiwa Kepemimpinan dan Kemandirian Ekonomi pada Masyarakat di Era Digital di Yayasan Tajaul Karomatu Desa Situ Gadung Kabupaten Tangerang

Laveny Citra Nurhayati — 2026-07-01

The rapid advancement of digital technology has created both opportunities and challenges for communities in developing leadership capacity and achieving economic independence. In the digital era, individuals are required to possess adaptive leadership skills and entrepreneurial competencies to improve their welfare and organizational performance. Therefore, community empowerment programs are needed to enhance these capabilities among educational institution personnel. This Community Service Program (PKM) aimed to develop leadership spirit and strengthen economic independence among teachers and staff of Yayasan Tajaul Karomatu, Situ Gadung Village, Tangerang Regency. The activity was conducted on August 31, 2025, at Yayasan Tajaul Karomatu by three lecturers from Universitas Pamulang. A total of 20 participants, consisting of teachers and foundation staff, attended the program. The implementation method included material presentations, practical exercises, discussions, and question-and-answer sessions. The PKM activities were carried out through three stages: preparation, implementation, and reporting. The results showed that participants gained a better understanding of leadership concepts, digital-era challenges, and strategies for achieving economic independence. Participants demonstrated increased motivation to improve leadership skills, utilize digital technology productively, and explore entrepreneurial opportunities. The interactive learning approach also encouraged active participation and knowledge sharing among participants. Overall, the program contributed positively to enhancing leadership awareness and economic self-reliance within the foundation community.

Penguatan Kapasitas Sumber Daya Manusia UMKM di Pagedangan Tangerang dalam Meningkatkan Produktivitas Gerakan Pemuda Ansor

Dira Karlina — 2026-07-01

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting local economic development and community welfare. However, many MSME actors still face challenges related to human resource capacity, productivity, business management, and adaptation to technological developments. Strengthening human resource competencies is essential to improve productivity and organizational performance, particularly among youth organizations involved in economic empowerment activities. Therefore, this Community Service Program (PKM) aimed to strengthen the human resource capacity of MSME actors in Pagedangan, Tangerang, in order to enhance the productivity of Gerakan Pemuda Ansor. The activity was conducted on May 19, 2026, at the Village Hall of Cicalengka, Pagedangan District, Tangerang Regency. The program was implemented by three lecturers from Universitas Pamulang and attended by 32 members of Gerakan Pemuda Ansor. The methods used included material presentations, practical exercises, discussions, and question-and-answer sessions. The implementation process consisted of three stages: preparation, implementation, and reporting. The results indicated an improvement in participants’ understanding of human resource development, productivity enhancement strategies, and effective organizational management. Participants demonstrated increased awareness of the importance of developing competencies, utilizing technology, and improving work efficiency to support MSME growth. The interactive activities also encouraged active participation and knowledge sharing among participants. Overall, the program contributed positively to strengthening human resource capacity and supporting the productivity improvement of Gerakan Pemuda Ansor members engaged in MSME activities.

Pendampingan Manajemen Sumber Daya Manusia Sederhana pada Pelaku UMKM Gerakan Pemuda Ansor di Pagedangan Tangerang

Rahmi Hermawati — 2026-07-01

This community service activity was conducted to address the limited understanding of simple human resource management among Micro, Small, and Medium Enterprises (MSMEs) members of Gerakan Pemuda Ansor in Pagedangan, Tangerang. The aim of this PKM program is to provide assistance and training in simple human resource management to improve organizational capacity and business management skills. Methods of implementation were carried out at Balai Desa Cicalengka, Pagedangan District, Tangerang Regency on May 19, 2026, involving three lecturers from Universitas Pamulang and 32 participants from Gerakan Pemuda Ansor. Activities were conducted through material presentations, practical exercises, group discussions, and question and answer sessions. The implementation stages included preparation, execution, and reporting phases to ensure systematic and structured community service delivery. The results of the program showed increased understanding of simple human resource management among participants and improved awareness of organizational management practices in MSMEs. Participants were able to apply basic HR management concepts to support the development of their MSME activities effectively. Overall, this program contributed positively to strengthening human resource practices within the community-based MSME environment in Pagedangan. It is expected that continuous mentoring will sustain better organizational performance and encourage more structured management among MSME actors in the future.

Pendampingan Penyusunan Laporan Keuangan Berbasis Digital untuk Meningkatkan Akses Permodalan UMKM Gerakan Pemuda Ansor di Pagedangan Tangerang

Syakhrial Syakhrial — 2026-07-01

This community service program (PKM) addresses the limited capacity of UMKM members of Gerakan Pemuda Ansor in Pagedangan, Tangerang, in preparing digital financial reports that are essential for improving access to external funding. The objective of this activity is to enhance participants’ understanding and skills in preparing digital-based financial statements to support better access to capital for MSMEs. The PKM was conducted at Balai Desa Cicalengka, Pagedangan District, Tangerang Regency on 19 May 2026 by three lecturers from Universitas Pamulang, involving 32 participants from Gerakan Pemuda Ansor. Activities were implemented through material presentations, hands-on practice, group discussions, and question-and-answer sessions, following preparation, implementation, and reporting stages. The results of the program show an increase in participants’ understanding of digital accounting systems and their ability to compile more structured and transparent financial reports using simple digital tools. This improvement is expected to strengthen the financial governance of MSMEs under Gerakan Pemuda Ansor and facilitate greater access to banking institutions and other funding sources. Overall, the PKM contributes to sustainable capacity building for MSME actors through digital financial literacy and practical reporting skills and supports long-term economic resilience within the community through continuous mentoring and follow-up assistance activities in a structured manner.

Peran Budaya Belajar dalam Membentuk Kemuliaan Santri di Pondok Pesantren Tahfidzul Qur-An Assalam Riyadlul Jannah Bogor

Amaliyah Amaliyah — 2026-07-01

The education system often emphasizes administrative achievements and knowledge transfer, while the internalization of values and character building receives less attention. This issue is also evident in Islamic boarding schools (pesantren), where traditional learning culture plays a crucial role in shaping students’ moral excellence. However, contemporary challenges such as digital disruption and changing learning behavior among Generation Z students have affected traditional learning practices. This Community Service Program (Pengabdian kepada Masyarakat/PKM) aims to strengthen the role of learning culture in shaping the noble character of students at Pondok Pesantren Tahfidzul Qur-An Assalam Riyadlul Jannah, Bogor. The PKM was conducted on May 17, 2026, by two lecturers from Universitas Pamulang, involving 27 participants consisting of teachers and students. The program was implemented through material presentations, discussions, and question-and-answer sessions. The implementation process consisted of three stages: preparation, execution, and reporting. During the implementation stage, participants were introduced to the concept of learning culture, character education, and strategies for strengthening students’ moral values in the digital era. The results of the activity showed increased awareness among participants regarding the importance of maintaining a disciplined learning culture and strengthening Islamic values in daily life. Teachers and students demonstrated active engagement during discussions and showed improved understanding of how learning culture contributes to character formation. Overall, the program successfully reinforced the role of pesantren-based learning culture in fostering students’ moral excellence and adaptability in modern educational contexts.

Efektivitas Kegiatan Cultural Exchange antara Mahasiswa Unimus Indonesia dan Mahasiswa Rajamangala Thailand dalam Memahami Keberagaman Budaya

Paramitha Maylina Afifah — 2026-07-01

Cultural exchange activities serve as an important means of enhancing cross-cultural understanding in the era of globalization. The cultural exchange program between students from Universitas Muhammadiyah Semarang (UNIMUS) in Indonesia and students from Rajamangala University of Technology in Thailand aims to strengthen understanding of cultural diversity, promote tolerance, and foster international communication among students. The activities were conducted through cultural seminars, group discussions, traditional art performances, educational visits, and direct social interactions between participants from both countries. The program was evaluated using a qualitative descriptive approach through observation, interviews, and documentation of activities. The results indicate that cultural exchange effectively enhances participants’ understanding of cultural values, social customs, languages, and communication patterns in Indonesian and Thai societies. Furthermore, this activity also fostered attitudes of tolerance, cooperation, and mutual respect among participants. The cultural exchange program proved effective in broadening students’ international perspectives while strengthening academic ties between universities. It is hoped that this activity can be further developed as a means of strengthening multicultural education within the university environment.

Optimalisasi Kompetensi SDM dan Strategi Marketing Kreatif guna Mewujudkan Financial Stability pada UKM HF Gold Serang Banten

Sasmita Sari Ardaninggar — 2026-07-01

Small and Medium Enterprises (SMEs) play a crucial role in supporting Indonesia’s economic growth. However, most SMEs still operate on a micro scale and face various challenges, including limited human resource competencies, uneven digital adoption, restricted market reach, and inadequate financial management practices. These challenges were also experienced by HF Gold Serang, a community-based precious metal trading business operating under Islamic principles, which affected its financial stability. To address these issues, a Community Service Program (PKM) was conducted by a team of three lecturers and students from the Undergraduate Accounting Program of Universitas Pamulang. The activity was held online via Zoom on May 16, 2026, involving 15 participants from the HF Gold Serang community. The program employed a participatory, practical, and sustainable approach based on the concepts of capacity building and learning by doing. The implementation included presentations, discussions, case studies, simulations, and mentoring activities. The training focused on three main aspects: optimizing six essential human resource competencies, implementing creative Marketing 5.0 strategies through digital technology, and strengthening financial stability through proper bookkeeping and financial discipline. Evaluation was conducted using pre-tests and post-tests, which indicated an improvement in participants’ theoretical understanding of the topics discussed. To ensure sustainable outcomes, follow-up mentoring is recommended to support the practical implementation of the knowledge and skills acquired during the program.

Literasi Pasar Modal bagi Siswa SMP melalui Edukasi Investasi Dasar untuk Mendukung Kesadaran Finansial

Tri Utami — 2026-07-01

Financial literacy has become an essential competency for young people in managing personal finances and making informed financial decisions. However, knowledge of capital market investment among junior high school students remains limited, resulting in low awareness of financial planning and investment opportunities. Therefore, community service activities were conducted to introduce basic investment concepts and improve students’ understanding of the capital market from an early age. This program aimed to enhance financial awareness and provide fundamental knowledge of capital market investment for junior high school students. The Community Service Program (PKM) was carried out at Aruna Surya Bestari Foundation, Pamulang, South Tangerang, on May 14, 2026. The activity was implemented by a team of five lecturers and students from Universitas Pamulang and involved 17 foster children studying at the junior high school level. The program was conducted through several stages, namely preparation, implementation, and reporting. During the implementation stage, participants received educational materials through lectures, practical exercises, discussions, and question-and-answer sessions. The results of the activity indicated an improvement in participants’ understanding of basic investment concepts, capital market instruments, and the importance of financial planning. Participants showed high enthusiasm and active involvement throughout the program. The activity successfully increased students’ financial awareness and encouraged a positive attitude toward responsible financial management and future investment planning.

Akselerasi Daya Saing UMKM Kuliner PKK melalui Digital Marketing dan Pembayaran Non Tunai

Muhammad Virza Dwiriandry — 2026-07-01

Micro, small, and medium enterprises (MSMEs) play a strategic role in strengthening the local economy; however, many women-led culinary MSMEs affiliated with the Family Welfare Movement (PKK) in Kelapa Indah Village, Tangerang City, still rely on conventional marketing and cash-based transactions. These limitations reduce market reach, operational efficiency, and business competitiveness. Therefore, this community service program aimed to enhance participants' knowledge and practical skills in digital marketing and cashless payment systems to support sustainable business development. The program was conducted on June 7, 2026, at the Kelapa Indah Village Hall, Tangerang City, involving 25 active culinary MSME owners from the PKK community. The implementation adopted a solution-oriented training approach through an interactive seminar, group discussions, case-based learning, and hands-on practice. The activities were carried out by a team consisting of one lecturer from the Master of Management Program, Universitas Pamulang, and four undergraduate student assistants. Training materials covered Business Model Canvas (BMC), product photography, persuasive copywriting, social media marketing, and the implementation of QRIS and electronic wallet payment systems. The results indicated a qualitative improvement in participants' understanding and practical competencies in digital promotion and digital financial management. Participants demonstrated high engagement throughout the program, reflected in active discussions and increased confidence in applying digital marketing strategies and cashless payment technologies. These findings suggest that integrating digital marketing literacy with digital financial practices can strengthen technology adoption and improve the long-term competitiveness of community-based culinary MSMEs.

Membangun SDM Unggul pada UMKM Lokal Sebagai Pilar Ekonomi di Kelurahan Kelapa Indah Kota Tangerang

Erwin Wijaya — 2026-07-01

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting regional economic growth and creating employment opportunities. However, many local culinary MSMEs still face challenges related to human resource quality, managerial capability, and business competitiveness. Therefore, strengthening human resources is essential to improve the sustainability and performance of MSMEs. This Community Service Program (PKM) aimed to enhance the knowledge and competencies of local culinary MSME owners in Kelapa Indah Village, Tangerang City, enabling them to become more competitive and contribute to local economic development. The program was conducted on June 7, 2026, in Kelapa Indah Village, Tangerang City, and was implemented by five lecturers and graduate students from the Master of Management Program, Universitas Pamulang. The participants consisted of 25 local culinary MSME owners. The implementation methods included presentations, practical sessions, discussions, and question-and-answer activities. The PKM was carried out through three stages: preparation, implementation, and reporting. The results indicated that participants demonstrated increased understanding of human resource development, business management, and entrepreneurial strategies. The interactive learning approach encouraged active participation, knowledge sharing, and practical problem-solving. Overall, the program successfully strengthened participants' managerial awareness and competencies, supporting the development of high-quality human resources as a fundamental pillar for improving the competitiveness and sustainability of local MSMEs in Kelapa Indah Village.

Inovasi Pembuatan Telur Asin Organik untuk Mendukung Pengembangan UMKM Berbasis Potensi Lokal di Kabupaten Kolaka

Asdar Asdar — 2026-07-01

Kolaka Regency has considerable potential in developing Micro, Small, and Medium Enterprises (MSMEs) based on local livestock products, particularly salted eggs. However, the utilization of chicken eggs as an alternative raw material and the application of different salting methods have not been widely introduced to the community. This community service activity aimed to introduce the production of organic salted eggs using two methods, namely the brining method and the mud-coating method, by utilizing both duck eggs and commercial chicken eggs. The activity was carried out through preparation of tools and materials, production practice, observation of product quality, packaging, and product introduction as a local MSME innovation. The instruments used included observation sheets and documentation during the implementation process. Data were analyzed descriptively by comparing the implementation process and the resulting products from both methods. The results showed that both methods successfully produced organic salted eggs with good quality, distinctive taste, and attractive appearance. The brining method was easier to apply and produced a more uniform salt distribution, while the mud-coating method provided a more traditional processing technique with satisfactory product quality. This innovation demonstrates that both duck eggs and commercial chicken eggs can be processed into value-added products that have the potential to support local entrepreneurship and improve community income in Kolaka Regency.

Pelatihan Pengolahan Labu Kuning Menjadi Keripik sebagai Upaya Peningkatan Keterampilan dan Peluang Usaha Masyarakat di Perumahan Puri Cempaka Kota Malang

Andi Lopa Ginting — 2026-07-01

Limited knowledge and skills in processing local agricultural products into value-added commodities remain a challenge for community-based economic development. Although pumpkin (Cucurbita moschata) is a nutritious and readily available agricultural product, its utilization is still limited to household consumption. Therefore, this community service program aimed to improve the knowledge and practical skills of residents of Puri Cempaka Housing Estate, Kedungkandang District, Malang City, in processing pumpkin into pumpkin chips while encouraging the development of home-based entrepreneurial opportunities. The program employed a participatory approach involving community members throughout all stages of implementation. Activities included an initial needs assessment through field observations and interviews, followed by training and hands-on practice in pumpkin chip production, product packaging, basic business management, and digital marketing using social media and online marketplaces. Participants also received mentoring in product branding, simple label design, and access to local marketing networks, followed by monitoring and evaluation to assess participant engagement, skill improvement, product development, and business sustainability. The program resulted in increased participant knowledge and practical skills in producing pumpkin chips, improved understanding of product packaging and marketing strategies, and greater awareness of entrepreneurship based on local food resources. This initiative is expected to support sustainable community empowerment by creating new home-based business opportunities and increasing household income.

Peningkatan Literasi BPJS Ketenagakerjaan Bukan Penerima Upah (BPU) pada UMKM Kecamatan Sepatan Timur Tangerang

Herlina Herlina — 2026-07-01

East Sepatan District has significant potential for MSMEs as economic drivers, but they are vulnerable to occupational risks due to a lack of social safety nets. This Community Service (PKM) activity aims to improve literacy regarding the BPJS Ketenagakerjaan Non-Wage Recipients (BPU) among MSMEs in the region. Observations revealed that 90% of business owners had not yet participated in the Old Age Security (JHT) program, and 30% had inactive membership due to delinquent contributions. The methods used were interactive outreach and direct counseling regarding early protection and retirement financial planning. The results of the activity demonstrated an increase in partners' understanding of the importance of active participation via the JMO application, accident insurance benefits, and JHT savings management. Through this program, MSMEs in East Sepatan can operate their businesses with a sense of security.

Pendampingan UMKM dalam Membangun Citra dan Strategi Promosi Efektif pada Gerakan Pemuda Ansor Pagedangan Tangerang

Asep Sulaeman — 2026-07-01

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting local economic development; however, many MSME actors still face challenges in building a strong business image and implementing effective promotional strategies. This community service activity was conducted to assist MSME actors of Gerakan Pemuda Ansor in Pagedangan, Tangerang, in strengthening business identity, improving promotional capabilities, and expanding their understanding of effective marketing strategies. The activity was conducted in Pagedangan Village, Tangerang, on April 19, 2026. The community service team consisted of three lecturers from Universitas Pamulang, with 17 MSME participants from Gerakan Pemuda Ansor. The implementation method consisted of three main stages: preparation, implementation, and reporting. The implementation stage used several approaches, including material presentation, practical activities, discussions, and question-and-answer sessions. The materials focused on building a positive business image, developing attractive promotional content, and selecting appropriate promotional strategies according to the characteristics of the target market. The results showed that participants gained improved understanding of the importance of business image and promotional strategies in increasing product attractiveness and competitiveness. Participants were also able to identify opportunities to improve their business branding and promotional practices. The activity was therefore considered useful in increasing MSME participants' knowledge and practical skills in developing sustainable promotional strategies.

Peningkatan Kompetensi Sumber Daya Manusia UMKM di Pagedangan Tangerang melalui Pelatihan Manajemen SDM Berbasis Praktik Usaha Gerakan Pemuda Ansor Wilayah Kecamatan Tangerang

Darmadi Darmadi — 2026-07-01

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting local economic development; however, limited human resource management competencies remain a challenge for many MSME actors. This community service activity aimed to improve the human resource management competencies of MSME actors who are members of Gerakan Pemuda Ansor (GP Ansor) in Tangerang District, Pagedangan, Tangerang. The activity focused on providing practical knowledge and skills in human resource management that could be directly applied to participants’ business activities. The community service program was conducted at the GP Ansor Tangerang District Office on May 19, 2026. The activity was implemented by three lecturers from Universitas Pamulang and assisted by two students, involving 18 GP Ansor members who work as MSME entrepreneurs. The implementation consisted of three main stages: preparation, implementation, and reporting. During the implementation stage, participants received material presentations, practical exercises, discussions, and question-and-answer sessions related to human resource management practices in MSMEs. The results showed that the activity increased participants’ understanding of basic human resource management and their ability to apply relevant practices in their businesses, particularly in employee recruitment, task allocation, performance management, and employee development. The activity also encouraged participants to recognize the importance of systematic human resource management in improving business effectiveness and sustainability.

Pelatihan Pengelolaan Sumber Daya Manusia bagi Pelaku UMKM di Pagedangan Tangerang guna Meningkatkan Daya Saing Usaha Lokal Gerakan Pemuda Ansor

Mukrodi Mukrodi — 2026-07-01

The development of Micro, Small, and Medium Enterprises (MSMEs) requires not only adequate financial resources and marketing strategies but also effective human resource management. MSME actors affiliated with Gerakan Pemuda Ansor (GP Ansor) in Pagedangan, Tangerang, face challenges in managing human resources effectively to support business growth and competitiveness. This Community Service Program (PKM) aimed to improve participants’ knowledge and practical skills in human resource management, particularly in employee recruitment, task distribution, communication, motivation, and performance management, to strengthen the competitiveness of local businesses. The activity was conducted at the GP Ansor Pagedangan office, Tangerang, on April 4–5, 2026, involving 19 GP Ansor members. The program was implemented by three lecturers from Universitas Pamulang. The implementation consisted of three main stages: preparation, implementation, and reporting. During the implementation stage, learning activities were conducted through material presentations, practical exercises, discussions, and question-and-answer sessions. The results indicated an increase in participants’ understanding of basic human resource management principles and their ability to apply these principles to their business activities. Participants also demonstrated greater awareness of the importance of systematic human resource management in improving employee effectiveness and business performance. The activity is expected to contribute to strengthening the managerial capacity and competitiveness of local MSMEs.

Pendalaman Pemahaman Komunikasi Bisnis Secara Holistik bagi Siswa SMKS Mutiara Bangsa Kemiri Tangerang dari Aspek Keuangan dan Akuntansi Perpajakan Modern

Sapta Setia Darma — 2026-07-01

Business communication is an important competency for vocational high school students because it supports their ability to understand, manage, and communicate financial and tax-related information in a professional context. However, students often have limited understanding of the relationship between effective business communication, financial management, accounting, and modern taxation practices. This community service activity aimed to deepen students’ holistic understanding of business communication from the perspectives of finance and modern tax accounting while strengthening their practical skills in applying the concepts to business situations. The activity was conducted at SMKS Mutiara Bangsa, Kemiri, Tangerang, during August–September 2025. The program involved five lecturers and students from the Undergraduate Accounting Study Program, Universitas Pamulang, and was attended by 50 students. The implementation consisted of three main stages: preparation, implementation, and reporting. During the implementation stage, learning activities were delivered through material presentations, practical exercises, discussions, and question-and-answer sessions. The activities emphasized the integration of business communication with basic financial management, accounting information, and modern taxation concepts. The results indicated an improvement in students’ understanding of the importance of accurate, clear, and responsible financial and tax communication. Students also demonstrated greater ability to connect accounting and taxation concepts with practical business communication. Overall, the activity contributed to strengthening students’ financial literacy, tax awareness, and readiness for professional business environments.

Peningkatan Kompetensi Sumber Daya Manusia UMKM di Pagedangan Tangerang melalui Pelatihan Manajemen SDM Berbasis Praktik Usaha Gerakan Pemuda Ansor Wilayah Kecamatan Tangerang

Muhamad Guruh — 2026-07-01

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting local economic development, yet many MSME actors still face limitations in human resource management, particularly in employee planning, task allocation, work discipline, and performance management. This community service activity aimed to improve the competence of MSME human resources through practical human resource management training based on business practices among members of the Ansor Youth Movement (GP Ansor) in Pagedangan, Tangerang. The activity was conducted at the GP Ansor Pagedangan Office on April 4–5, 2026. The community service team consisted of five lecturers from Universitas Pamulang, while the participants were 18 GP Ansor members who work as MSME entrepreneurs. The implementation method consisted of three main stages: preparation, implementation, and reporting. During the implementation stage, the participants received material presentations, followed by practical exercises, discussions, and question-and-answer sessions focused on human resource management issues encountered in their businesses. The results indicated that the training increased participants’ understanding of basic human resource management and their ability to apply practical approaches to employee management within their respective businesses. The activity also encouraged participants to recognize the importance of structured human resource management in improving work effectiveness, employee performance, and business sustainability. Overall, the training provided practical benefits for strengthening MSME human resource management competencies.

Pemberdayaan Sumber Daya Manusia (SDM) UMKM melalui Pelatihan Kepemimpinan dan Motivasi Kelurahan Margaluyu Kota Serang Banten

Lia Asmalah — 2026-07-01

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting the local economy and creating employment opportunities. However, the sustainability and development of MSMEs are often constrained by limited human resource capacity, particularly in leadership skills, work motivation, and the ability to manage business activities effectively. This community service program aimed to empower MSME human resources in Margaluyu Village, Serang City, Banten, through leadership and motivation training. The activity was conducted on April 18–19, 2026, in Margaluyu Village and involved 33 local MSME owners. The program was implemented by a team of five lecturers and students from the Management Study Program, Universitas Pamulang. The implementation consisted of three stages: preparation, implementation, and reporting. During the implementation stage, participants received material presentations on leadership and motivation, followed by practical activities, discussions, and question-and-answer sessions. The results indicated that the training increased participants’ understanding of the importance of leadership and work motivation in managing and developing their businesses. Participants also demonstrated greater awareness of leadership attitudes, goal setting, responsibility, communication, and self-motivation in supporting business activities. The program provided a practical contribution to strengthening the capacity of MSME actors and encouraged them to apply leadership and motivational principles in their daily business management.

Pemberdayaan Komunitas melalui Inovasi Pemasaran Produk Kreatif Lokal Disekitar Gerakan Pemuda Ansor Wilayah Kecamatan Pagedangan

Sinta Sulistiani — 2026-07-01

Local creative products produced by Micro, Small, and Medium Enterprises (MSMEs) have considerable potential to support community economic development. However, limited marketing knowledge, particularly in utilizing innovative and digital marketing strategies, remains a challenge for MSME actors in the Pagedangan area. This community service activity aimed to empower members of Gerakan Pemuda Ansor (GP Ansor) who manage MSMEs by improving their knowledge and practical skills in marketing local creative products through innovative approaches. The activity was conducted at the GP Ansor Pagedangan Office on March 28–29, 2026, involving five lecturers and students from the Management Study Program, Universitas Pamulang, as facilitators and 18 GP Ansor members who work as MSME actors as participants. The implementation method consisted of three stages: preparation, implementation, and reporting. During the implementation stage, activities were carried out through material presentations, practical sessions, discussions, and question-and-answer sessions focusing on product marketing innovation and strategies for promoting local creative products. The results indicated that the activity increased participants’ understanding of innovative marketing concepts and strengthened their practical ability to identify marketing opportunities, develop promotional approaches, and utilize appropriate marketing media. The activity also encouraged participants to become more active and adaptive in developing their businesses and expanding the market reach of local creative products.

Edukasi Literasi Keuangan dan Strategi Pengelolaan Modal Usaha bagi UMKM di Kecamatan Pagedangan Tangerang

Agus Suhartono — 2026-07-01

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting local economic development, yet many business actors still face challenges in managing finances and working capital effectively. Limited financial literacy may lead to poor financial planning, inadequate separation between business and personal finances, and inefficient use of business capital. This community service activity aimed to improve the financial literacy of MSME actors and strengthen their ability to manage business capital effectively and sustainably. The activity was conducted at the GP Ansor Pagedangan Office, Tangerang, on April 4–5, 2026. The activity involved five lecturers and students from the Management Study Program, Universitas Pamulang, and 18 GP Ansor members who work as MSME entrepreneurs. The implementation consisted of three stages: preparation, implementation, and reporting. During the implementation stage, participants received material presentations, practical exercises, discussions, and question-and-answer sessions focusing on basic financial literacy, financial management, business capital planning, and strategies for efficient capital utilization. The results showed increased participant understanding of financial management and business capital allocation. Participants also demonstrated greater awareness of the importance of separating personal and business finances, preparing simple financial records, and planning capital according to business needs. The activity therefore contributed to strengthening participants’ financial management capacity and supporting more sustainable MSME development.

Pemberdayaan UMKM melalui Petahinan Analisis Harga Pokok Produksi dan Penetapan Harga Jual yang Tepat pada Gerakan Pemuda Ansor Kecamatan Pagedangan Tangerang

Ria Rosalia Simangunsong — 2026-07-01

Micro, Small, and Medium Enterprises (MSMEs) play an important role in strengthening the local economy, but many MSME actors still face difficulties in calculating the cost of production and determining appropriate selling prices. This condition can lead to inaccurate pricing, reduced profit margins, and difficulties in evaluating business performance. Therefore, this Community Service Program (PKM) was conducted to empower MSME actors within the Gerakan Pemuda Ansor (GP Ansor) in Pagedangan District, Tangerang, through practical training in calculating production costs and determining appropriate selling prices. The activity aimed to improve participants’ knowledge and skills in identifying production cost components, calculating the cost of goods produced, and establishing selling prices based on accurate cost information and reasonable profit margins. The PKM was conducted at the GP Ansor Pagedangan office on April 4–5, 2026. The program involved five lecturers and students from Universitas Pamulang and 18 GP Ansor members who work as MSME entrepreneurs. The implementation consisted of preparation, implementation, and reporting stages. During the implementation stage, activities were carried out through material presentations, practical exercises, discussions, and question-and-answer sessions. The results indicated that participants gained a better understanding of production cost calculation and selling price determination and were able to apply the calculation techniques to their respective business activities. The program contributed to improving participants’ financial management skills and supporting more accurate and sustainable business decision-making.

Strategi Pengelolaan Sumber Daya Manusia Berbasis Kinerja dalam Meningkatkan Produktivitas Usaha Masyarakat Sekitar Gerakan Pemuda Ansor Kabupaten Tangerang

Desi Prasetiyani — 2026-07-01

Human resource management plays an important role in improving the productivity and sustainability of micro, small, and medium enterprises (MSMEs). However, many community-based business actors still face challenges in managing human resources systematically, particularly in establishing performance-oriented work practices, task distribution, and productivity evaluation. This community service activity aimed to improve the knowledge and practical skills of members of Gerakan Pemuda Ansor (GP Ansor) who are engaged in MSMEs in implementing performance-based human resource management strategies to increase business productivity. The activity was conducted at the GP Ansor Pagedangan Office, Tangerang, on April 4–5, 2026. The program was implemented by five lecturers and students from Universitas Pamulang and involved 18 GP Ansor members who work as MSME entrepreneurs. The implementation consisted of three main stages: preparation, implementation, and reporting. During the implementation stage, participants received material presentations, practical sessions, discussions, and question-and-answer sessions focused on performance-based human resource management and its application in MSME activities. The results showed that the activity increased participants’ understanding of performance-oriented human resource management, particularly in work planning, role allocation, performance evaluation, and productivity improvement. Participants were also able to identify practical strategies that could be adapted to their respective businesses. Overall, the activity contributed to strengthening the managerial capacity of GP Ansor MSME actors and supporting more productive and sustainable community-based businesses.

Peningkatan Kapasitas Manajemen Sumber Daya Manusia pada UMKM sebagai Upaya Penguatan Pengelolaan SDM Usaha Kelurahan Margaluyu Kota Serang Banten

Kasmad Kasmad — 2026-07-01

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting local economic development and community welfare. However, MSMEs in Margaluyu Village, Serang City, Banten, continue to face challenges in managing human resources, particularly in workforce planning, task distribution, employee development, and effective work management. This community service activity aimed to improve the human resource management capacity of MSME actors as an effort to strengthen human resource management within businesses in Margaluyu Village. The activity was conducted at the Margaluyu Village Office on April 18–19, 2026. The community service team consisted of five lecturers and students from Universitas Pamulang, with 33 participants who were MSME actors from the Margaluyu community. The implementation method consisted of three main stages: preparation, implementation, and reporting. During the implementation stage, activities were carried out through material presentations, practical sessions, discussions, and question-and-answer sessions focusing on basic human resource management concepts and their application in MSME operations. The results showed increased participants’ understanding of the importance of systematic human resource management and their ability to apply basic HR management practices in their businesses. The activity also encouraged participants to become more aware of the strategic role of human resources in improving business effectiveness, productivity, and sustainability.

Penguatan Kompetensi Manajerial Sumber Daya Manusia melalui Edukasi Manajemen SDM pada Gerakan Pemuda Ansor Kabupaten Tangerang

Endang Puji Astutik — 2026-07-01

Human resource management competencies are essential for strengthening organizational effectiveness, particularly in youth organizations that rely on active participation and managerial capacity of their members. The Gerakan Pemuda Ansor (GP Ansor) in Pagedangan District, Tangerang, requires adequate managerial knowledge and skills to support organizational development and optimize human resource management. This community service activity aimed to strengthen the managerial competence of human resources through human resource management education for administrators and members of GP Ansor Pagedangan District, Tangerang. The activity was conducted at the GP Ansor Pagedangan District Office, Tangerang, on April 4–5, 2026. The community service team consisted of five lecturers and students from Universitas Pamulang, with 24 administrators and members of GP Ansor Pagedangan District participating in the program. The implementation method consisted of three main stages: preparation, implementation, and reporting. During the implementation stage, activities were conducted through material presentations, practical exercises, discussions, and question-and-answer sessions. The results showed an improvement in participants’ understanding of human resource management concepts, particularly in managerial functions, organizational human resource development, task management, and effective team coordination. The activity also encouraged participants to apply managerial knowledge in their organizational activities. Thus, human resource management education can contribute to strengthening managerial competencies and supporting more effective organizational management within GP Ansor.

Pengembangan Sistem Akuntansi dalam Pengelolaan Aset dan Inventaris BUMDes untuk Meningkatkan Akuntabilitas

Fitriyah Fitriyah — 2026-07-01

Village-Owned Enterprises (BUMDes) play an important role in supporting village economic development through the independent and sustainable management of local potential. However, asset and inventory management in BUMDes still faces various challenges, particularly in asset recording, classification, and inventory administration, which remain unstructured. This condition was also found in BUMDes Sadeng Village, Sukanegara District, Bogor Regency, West Java. The main problems include manual asset recording, the absence of a clear inventory system, and limited understanding among managers of the importance of accountability in village asset management. Therefore, this Community Service Program aimed to develop an accounting system for managing BUMDes assets and inventories to improve organizational transparency and accountability. The activity was conducted on Friday, April 24, 2026, at the Sadeng Village Hall, involving BUMDes managers, village officials, and community members engaged in managing village business units. The implementation method employed an educational, participatory, and hands-on approach through observation, counseling, training, and assistance in asset and inventory administration. The results showed improved participants’ understanding and ability to manage assets systematically and effectively. The activity also produced asset and inventory administration formats that can be used sustainably by BUMDes. The developed accounting system is expected to support more professional, transparent, and accountable organizational governance and strengthen public trust in BUMDes management.