BUSINESS DIGITALIZATION TRAINING: Optimization of Digital Business Opportunities and Advantages
DOI:
https://doi.org/10.37481/pkmb.v3i1.584Keywords:
Business Training, Business Digitalization, Adaptation and Innovation, Economic Uncertainty, PandemicAbstract
Uncertainty in economic conditions can be caused by many factors, one of which is the Covid-19 pandemic. Many companies have gone out of business, because they were unable to overcome the negative impact. This becomes a lesson for business actors, especially in Indonesia, about the uncertainty of economic conditions. Based on this, this training activity is an effort from the academic side of Pakuan University to provide vocational school graduates with knowledge about running a business. Thus, they get referrals as provision/preparation for running a business in the future. The object of the service activity was carried out in the city of Bogor, which was attended by 150 participants from vocational school graduates in the city of Bogor. The method of this activity is presentation and discussion, namely explaining economic conditions, the impact of economic uncertainty and solutions to overcome problems. As a result of this activity, the participants received information on how to deal with economic uncertainty through the concept of business digitization. This activity explained the opportunities and benefits of using digital media as a solution to maintaining a business existence in the midst of economic uncertainty due to the pandemic and globalization.
References
Akbar, K. A. K., Irsad, I., Kembaren, E. T. K. E. T., Tanjung, A. F. T. A. F., & Harahap, A. R. H. A. R. (2022). Dampak Pandemi Covid 19 pada Pertumbuhan Perekonomian Indonesia. Jurnal Agriuma, 4(2), 88-96.
Arianto, B. (2020). Dampak pandemi COVID-19 terhadap perekonomian dunia. Jurnal Ekonomi Perjuangan, 2(2), 106-126.
Darmastuti, S., Juned, M., Susanto, F. A., & Al-Husin, R. N. (2021). Covid-19 dan kebijakan dalam menyikapi resesi ekonomi: Studi kasus Indonesia, Filipina, dan Singapura. Jurnal Madani: Ilmu Pengetahuan, Teknologi, Dan Humaniora, 4(1), 70-86.
Dewi, A. A., Aulia, D., Sumunar, K. I., & Hernawati, E. (2021). Pengaruh Covid-19 Terhadap Perekonomian Di Negara Asean. JISIP (Jurnal Ilmu Sosial Dan Pendidikan), 5(3).
Fauziyanti, W., Sundari, P., & Sarbullah, S. (2020, November). ANALISA PEREKONOMIAN INDONESIA TRIWULAN III AKIBAT COVID19. In Prosiding Seminar Nasional & Call for Paper STIE AAS (Vol. 3, No. 1, pp. 184-190).
Iriyadi, I., & Purba, J. H. V. (2022). Pertumbuhan Ekonomi Indonesia: Faktor Pendorong Pada Pandemi Covid-19. Jurnal Ilmiah Manajemen Kesatuan, 10(3), 529-544.
Karina, D., Sa’diyah, S. A., Nabilah, H., & Panorama, M. (2022). Pengaruh Perusahaan Startup Terhadap Pertumbuhan Ekonomi Indonesia Selama Pandemi Covid-19. Berajah Journal, 2(1), 156-166.
Lestari, W., Isnawati, D., & Jati, A. I. (2022). Analisis Perilaku Konsumen di Indonesia Selama Pandemi Covid-19. Nomicpedia: Journal of Economics and Business Innovation, 2(2), 93-101.
Nasution, D. A. D., Erlina, E., & Muda, I. (2020). Dampak pandemi Covid-19 terhadap perekonomian Indonesia. Jurnal benefita, 5(2), 212.
Prajnaparamitha, K., & Ghoni, M. R. (2020). Perlindungan Status Kerja Dan Pengupahan Tenaga Kerja Dalam Situasi Pandemi COVID-19 Berdasarkan Perspektif Pembaharuan Hukum. Administrative Law and Governance Journal, 3(2), 314-328.
Prihantoro, M., & Swastanto, Y. (2021). Penanganan Pandemi Covid-19 oleh Pemerintah RI Ditinjau dari Strategi Pertahanan Nirmiliter. Jurnal Pertahanan & Bela Negara, 11(1), 31-48.
Purwahita, A. R. M., Wardhana, P. B. W., Ardiasa, I. K., & Winia, I. M. (2021). Dampak Covid-19 terhadap Pariwisata Bali Ditinjau dari Sektor Sosial, Ekonomi, dan Lingkungan (Sebuah Tinjauan Pustaka). Jurnal Kajian Dan Terapan Pariwisata, 1(2), 68-80.
Seto, A. A., & Septianti, D. (2021). Dampak pandemi covid 19 terhadap kinerja keuangan sektor perbankan di Indonesia. Eqien-Jurnal Ekonomi dan Bisnis, 8(2), 144-154.
Sutrisno, E. (2021). Strategi Pemulihan ekonomi pasca pandemi melalui sektor UMKM dan pariwisata. Jurnal Lemhannas RI, 9(1), 641-660.
Warsito, T. (2022). Siklus Bisnis Perekonomian Indonesia di Masa Pandemi COVID-19. Journal on Education, 5(1), 866-877.
Widiastuti, A., & Silfiana, S. (2021). Dampak Pandemi Covid-19 Terhadap Pertumbuhan Ekonomi Di Pulau Jawa. Jurnal Ekonomi-Qu, 11(1), 97-107.
