Pelatihan Pengolahan Labu Kuning Menjadi Keripik sebagai Upaya Peningkatan Keterampilan dan Peluang Usaha Masyarakat di Perumahan Puri Cempaka Kota Malang
DOI:
https://doi.org/10.37481/pkmb.v6i2.2266Keywords:
Community Empowerment, Pumpkin Chips, Entrepreneurship, Food Processing, Local Economic DevelopmentAbstract
Limited knowledge and skills in processing local agricultural products into value-added commodities remain a challenge for community-based economic development. Although pumpkin (Cucurbita moschata) is a nutritious and readily available agricultural product, its utilization is still limited to household consumption. Therefore, this community service program aimed to improve the knowledge and practical skills of residents of Puri Cempaka Housing Estate, Kedungkandang District, Malang City, in processing pumpkin into pumpkin chips while encouraging the development of home-based entrepreneurial opportunities. The program employed a participatory approach involving community members throughout all stages of implementation. Activities included an initial needs assessment through field observations and interviews, followed by training and hands-on practice in pumpkin chip production, product packaging, basic business management, and digital marketing using social media and online marketplaces. Participants also received mentoring in product branding, simple label design, and access to local marketing networks, followed by monitoring and evaluation to assess participant engagement, skill improvement, product development, and business sustainability. The program resulted in increased participant knowledge and practical skills in producing pumpkin chips, improved understanding of product packaging and marketing strategies, and greater awareness of entrepreneurship based on local food resources. This initiative is expected to support sustainable community empowerment by creating new home-based business opportunities and increasing household income.
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