Analisis Praktik Greenwashing dalam Perspektif Tanggung Jawab Korporasi sebagai Perbuatan Melawan Hukum Berdasarkan Pasal 1365 KUH Perdata
DOI:
https://doi.org/10.37481/jmh.v6i3.2461Keywords:
Greenwashing, Corporate Liability, Consumer Protection, Unlawful Act, Civil LawAbstract
Greenwashing has become an emerging concern in consumer protection as corporations increasingly use environmental claims to promote products and strengthen their market image. The main problem arises when such claims are misleading, unsupported, or presented without adequate information, potentially causing consumers to make purchasing decisions based on inaccurate environmental representations. This study aims to examine the regulation of greenwashing in Indonesia and analyze the possibility of imposing corporate civil liability through an unlawful act claim under Article 1365 of the Indonesian Civil Code. This research employs normative legal research using statutory, conceptual, and case approaches. Primary and secondary legal materials were collected through library research and analyzed qualitatively using legal interpretation and legal reasoning. The study finds that although Indonesian law does not yet provide a specific regulation defining greenwashing, misleading environmental claims may be examined within the existing consumer protection framework, particularly the consumer's right to accurate, clear, and honest information. Such conduct may also be assessed as an unlawful act when the elements of unlawfulness, fault, loss, and causation are established. Accordingly, Article 1365 may provide a civil-law basis for consumer claims, subject to proof of the relevant elements in each case.
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