Akselerasi Ekonomi Lokal melalui Integrasi UMKM berbasis Potensi Pariwisata di Kota Batu
DOI:
https://doi.org/10.37481/jmh.v6i3.2455Keywords:
Acceleration, Local Economy, MSMEs, Tourism Potential, Batu CityAbstract
This study aims to examine the acceleration of the local economy through the integration of tourism-based MSMEs in Batu City. Local economic acceleration in Batu City can be optimized through the strategic integration of tourism based MSMEs a phenomenon analyzed here using a descriptive qualitative approach to map the complex interactions among business actors, the government, and the tourism ecosystem. Data collection was conducted in-depth via Focus Group Discussions (FGDs). The collected data were analyzed using the interactive model developed by Miles, Huberman, and Saldana, which encompasses three simultaneous activity flows: data reduction to filter relevant information from interview transcripts and FGD notes; data presentation using matrices and visual narratives to identify patterns of relationships between tourism potential and MSME economic contributions; and conclusion drawing or verification to formulate local economic acceleration strategies based on empirical field evidence. The findings indicate that tourism in Batu City drives a significant multiplier effect, wherein tourism revenue stimulates real sectors such as agriculture, MSMEs, and logistics services. This impact strengthens the local economy and fosters inclusive community prosperity through job creation and increased demand for raw materials. This acceleration is supported by digitalization strategies and relevant product innovations, enabling MSMEs to penetrate broader markets. This holistic approach ensures business continuity during the off-season while enhancing the resilience and stability of Batu City's economic ecosystem.
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