Pengaruh Paparan Digital Beauty Filters terhadap Self Confidence pada Mahasiswi
DOI:
https://doi.org/10.37481/jmh.v6i3.2146Keywords:
Digital Beauty Filters, State Self-Confidence, Social Media, Female Students, Self-PresentationAbstract
The widespread use of digital beauty filters on social media has changed how young women present themselves online and may influence their confidence in displaying their natural appearance. Although previous studies have mainly examined the relationship between beauty filters and self-esteem or body image, limited research has investigated their immediate effect on state self-confidence among female university students. This study aimed to examine the effect of exposure to digital beauty filters on the state self-confidence of female university students. A quantitative experimental approach with a post-test only control group design was employed. Thirty female students who met the inclusion criteria were randomly assigned to an experimental group and a control group, with 15 participants in each group. The experimental group uploaded selfies using predetermined digital beauty filters, while the control group uploaded selfies without filters. State self-confidence was measured immediately after the intervention using the Lauster Self-Confidence Scale, and the data were analyzed using an independent samples t-test. The findings revealed a statistically significant difference between the two groups (p < .001). Participants exposed to digital beauty filters reported higher state self-confidence than those in the control group, indicating that digital beauty filters can temporarily enhance situational self-confidence during online self-presentation.
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