Pengaruh Paparan Konten terhadap Mood Pengguna Media Sosial Tiktok
DOI:
https://doi.org/10.37481/jmh.v6i3.2138Keywords:
TikTok, Mood, PANAS, Experiment, EmotionAbstract
Social media, particularly TikTok, has become an integral part of daily life and is frequently associated with users' emotional experiences. However, empirical findings on whether exposure to emotionally charged content directly influences users' mood remain inconsistent. This study aimed to examine the effect of emotional TikTok content on users' mood using an experimental approach. A posttest-only two-group experimental design was employed involving 30 undergraduate students selected through convenience sampling and randomly assigned to either an experimental group or a control group. Participants' emotional responses were measured using the Positive and Negative Affect Schedule (PANAS), and the data were analyzed using independent samples t-tests. The findings showed no statistically significant difference in mood between participants exposed to emotional content and those who viewed neutral content (p > .05). Nevertheless, the experimental group demonstrated slightly higher affect scores than the control group, suggesting that emotional digital content may still contribute to emotional responses despite the absence of a significant effect. These findings indicate that users' mood is likely shaped by multiple internal and external factors beyond short-term content exposure. The study contributes to experimental research on digital media by providing evidence that emotional responses to TikTok content are more complex than simple stimulus response assumptions.
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