SAPUTRA, K. A. D.; WISUDAWATI, N. N. S. Karakter Merek di Era Digital: Pengaruh Brand Personality Dan Viral Marketing Terhadap Intensi Pembelian Melalui Brand Awareness Coffee Shop di Denpasar. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, [S. l.], v. 6, n. 1, p. 167–179, 2026. DOI: 10.37481/jmeb.v6i1.1788. Disponível em: https://www.ojs.pseb.or.id/index.php/jmeb/article/view/1788. Acesso em: 7 oct. 2026.