Pengaruh Green Human Resource Management terhadap Corporate Reputation melalui Job Performance

Abstract

This study examines the impact of Green Recruitment and Green Training on job performance, with corporate reputation as a factor, among the workforce of PT Angkasa Pura I. The research is motivated by an awareness of the importance of implementing Green Human Resource Management to enhance both corporate reputation and employee effectiveness, particularly regarding environmental sustainability. The study aims to evaluate how Green Recruitment and Green Training influence corporate reputation and job performance, as well as to examine the moderating role of corporate reputation in these relationships. This quantitative study involved 133 respondents selected via purposive sampling, and the data were analyzed using PLS-SEM. The results indicate that Green Recruitment has a positive and significant impact on both corporate reputation and job performance. Similarly, Green Training exerts a positive and significant influence on corporate reputation and job performance. Furthermore, corporate reputation has a positive and significant effect on job performance. The findings suggest that Green Training by providing job-specific environmental conservation knowledge enables employees to understand and implement sustainable practices in their daily routines. Green Recruitment aims to attract applicants who demonstrate ecological awareness and reflects the organization's commitment to sustainability, thereby enhancing its reputation through environmental responsibility and fair treatment of employees. Job performance is evidenced by employees' ability to devise effective work methods, manage their responsibilities well, and complete tasks on time. Concurrently, a corporate reputation reflected in the fair treatment of employees fosters a relationship of mutual trust, which in turn motivates employees to handle their tasks in a more organized manner and contributes to overall performance improvement.